Tags : Content Marketing

EarnOS raises $5 Million to reinvent brand-user interactions online

Embracing Web3, EarnOS delivers global engagements where “everyone wins.” Harnessing instant global stablecoin payments, decentralized knowledge graphs, and AI-powered semantic analysis, EarnOS has made it possible for brands to reach the right people and for users to discover more of what they love while getting rewarded — no noise, no friction. “Read More

Stella Launches AI Marketing Platform to Empower Small Business Owners

Stella, an innovative AI Marketing platform, is excited to announce its official launch, aiming to revolutionize how small business owners approach marketing. By offering intuitive features that simplify complex marketing tasks, Stella enables users to execute agency-grade marketing with ease. Many small business owners and lean marketing teams face significant Read More

Comscore announces new US patent for livestream contextual intelligence technology

Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser Read More

USA AGENDA

10th – 12th July 2023 | Caesars Forum, Las Vegas, USA Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top Read More

Dubai Spring 2023

19th-21st June, 2023 At the Marketing 2.0 Conference, visionary leaders will take the stage to brainstorm on crucial topics, and shed light on recent developments, and solutions to present-day marketing challenges that can power exceptional business growth. We will bring together some of the most brilliant innovators, digital marketers, data scientists, Read More

4 ways to tailor your event marketing strategy to ensure success 

Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More

Message, Frequency, Delivery – which is #1?

With digital advertising’s massive shift away from human-based targeting, it’s tempting to think back to the days before cookies on desktop and IDFA on mobile. Somehow, the advertising industry still exists but is dominated by television and newspapers compared to today’s myriad digital channels. If you divide Read More