Tags : Content Marketing

Reputation Expands Platform to Deliver Deeper Customer Insights and Greater Business Impact

January 23, 2025

Reputation, the global leader in reputation performance management, today announced a strategic expansion of its platform, introducing powerful new features designed to enhance the sources of feedback data, increase the dimensions of data being tracked, and ultimately uncover hidden insights in today’s complex consumer journey. The platform enhancements allow Read More

EarnOS raises $5 Million to reinvent brand-user interactions online

January 21, 2025

Embracing Web3, EarnOS delivers global engagements where “everyone wins.” Harnessing instant global stablecoin payments, decentralized knowledge graphs, and AI-powered semantic analysis, EarnOS has made it possible for brands to reach the right people and for users to discover more of what they love while getting rewarded — no noise, no friction. “Read More

Storyblok launches Storyblok Labs to bring innovation and joy back to content management

January 13, 2025

Storyblok, the headless CMS for brands that want to make a bigger, faster market impact, today announced the launch of Storyblok Labs, a place for marketers and developers to get early access to the latest content management innovations that will help them stay ahead of market trends and outperform competitors. Read More

Stella Launches AI Marketing Platform to Empower Small Business Owners

January 10, 2025

Stella, an innovative AI Marketing platform, is excited to announce its official launch, aiming to revolutionize how small business owners approach marketing. By offering intuitive features that simplify complex marketing tasks, Stella enables users to execute agency-grade marketing with ease. Many small business owners and lean marketing teams face significant Read More

Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model

April 22, 2024

Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More

Comscore announces new US patent for livestream contextual intelligence technology

February 1, 2024

Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser Read More

USA AGENDA

10th – 12th July 2023 | Caesars Forum, Las Vegas, USA Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top Read More

Dubai Spring 2023

19th-21st June, 2023 At the Marketing 2.0 Conference, visionary leaders will take the stage to brainstorm on crucial topics, and shed light on recent developments, and solutions to present-day marketing challenges that can power exceptional business growth. We will bring together some of the most brilliant innovators, digital marketers, data scientists, Read More

4 ways to tailor your event marketing strategy to ensure success

February 16, 2023

Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More

Marketing strategies for customer retention and growth during a recession

January 31, 2023

With the economy on the brink of recession, now is the time for businesses to adjust their marketing strategies to focus more on retaining and growing existing customers. As companies are looking to manage their spending, a strategy that puts existing customers first is more effective at driving growth than Read More

Tags : Content Marketing

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