Personalized emails drive 18X more revenue than broadcast emails, so why are we still sending generic one-size-fits-all content? Amazon pioneered ‘personalized recommendations’ based on user data, and the same magic is the key to email marketing success. Dynamic content creates a personalized experience for the customer, using a single ‘base’ Read More
Your content marketing strategy probably looks a lot different today than it did just a few years ago. With so many content types and channels to cover, it’s not enough to simply pump out content. Your content marketing strategy needs to be tailored to today’s digital landscape to Read More
“Content is anything that communicates a message to your audience.” Ian Lurie Who is this webinar for? Don’t understand exactly what content marketing actually is and want to know how to use it to generate customer conversions?… Then this webinar is perfect for you! We’ve designed this training Read More
Do you have longer videos that you publish on YouTube? Are you looking for a way to make a single video and repurpose it across multiple platforms? Learn a strategy that will simplify your video production and result in lots of content you can use everywhere.Read More
Generate six months worth of content in three days. That’s what I’m going to teach you right now. I’m probably one of the oldest content marketing players when it comes to blogging. Out of all the companies I’ve built, and I’ve grown them to being Read More
Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we’re in danger of over-automating and losing the human touch. Let us remember that Read More
As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across Read More
You’ll be part of the one event where attendees learn from the best in the content marketing industry and also have an opportunity to spend four days with the CMWorld community. Are you ready to grow your business and inspire your audience? Join us at CMWorld and gain the Read More
Is your content getting the kind of interaction and growth you want? If not, do you know why? In this video, Chris breaks down his process to make better content and attract more followers. Most people will focus on everything other than the kind of hard data that allows you Read More
The LavaCon Content Strategy Conference started in Hawaii (hence our name) to help organizations leverage state-of-the-art content technologies. However, LavaCon is more than just a conference. It’s a gathering place where content professionals share best practices, network with peers, and build relationships that will last for years to come. Read More
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