You can’t lead a prospect to a purchase if you don’t know where you want them to go. Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. In Read More
Join us in Seattle, WA for 3 days of insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more. While the world changes around us, SEO doesn’t stop — searchers keep on searching, and marketers need to stay sharp to meet their needs. Read More
The LavaCon Content Strategy Conference started in Hawaii (hence our name) to help organizations leverage state-of-the-art content technologies. However, LavaCon is more than just a conference. It’s a gathering place where content professionals share best practices, network with peers, and build relationships that will last for years to come. Read More
Seven free apps that’ll help you write content faster. Look, if there’s one thing that’s worth being great at in marketing, it’s writing content. Whether you’re focused on getting organic traffic through Google or social media or even writing copy for your ads, creating content Read More
When imagining content for your public website, it is crucial to think beyond the normal strategy of draft, enter, publish and repeat. Your customers expect memorable moments at every brand touchpoint and when you have websites, social pages, blogs, and mobile content to consider – it can feel impossible to deliver Read More
SEO professionals know that in order to rank well on Google, it’s key to play by Google’s terms and understand its rules. And with a complicated set of guidelines, the potential for new additional penalties, ever-changing algorithms, and a shift towards user-first content, it can be a challenge Read More
If you’re in sales, you know how challenging prospecting can be. You’re reaching out to ideal buyers who have never heard of you before, and (in a single communication) you need to get them to like you, trust you, and take action. Too often, however, your messages go Read More
Using video content to promote your business can be an excellent way to stand out from the crowd. Nearly 66% of consumers find videos helpful when making decisions, and over 65% find videos fun to watch. Videos are much more shareable on social media than other types of content, increasing your chances Read More
How to write a blog post fast. Look, one of the big things with my success when it comes to marketing is because I’ve been able to write a lot of content over the last 20 years. Sounds like a long time but it’s allowed me to attract literally Read More
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