BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company’s second annual Local Marketing Excellence Awards. The BrandMuscle Local Marketing Excellence Awards recognize marketing organizations that implement local marketing programs and strategies that empower their channel partners to achieve exceptional Read More
To produce as many B2B leads as possible is the goal of all B2B marketers. This is due to the fact that the more leads you produce, the better your chances are of turning them into paying customers. However, most marketers simply lose focus once they start receiving Read More
When we think of customer-centric marketing, we tend to imagine a brand with a website that’s easy to navigate and use, a mobile app that is responsive and intuitive, or in-store displays that are informative and engaging. But what if there were a factor that was much more crucial Read More
Customer journey orchestration is complex for marketers and customers. Aligning the next-best actions to every touchpoint across every segment for every channel places tremendous pressure on how data, technology, and people need to interact. The costs are high, and progress is slow. Gartner’s research shows that marketing leaders must Read More
Semrush a leading online visibility management SaaS platform is introducing new tools to help SMBs stand out and reach more customers online. The beta launch of the company’s Content Outline Builder tool and global expansion of Listing Management makes it easier than ever for users to boost their visibility Read More
If we told you 10 years from now every business would have a referral program, wouldn’t you be the brand that gets there first and wins the most? In this webinar, Kirsty Sharman will show you how to get more referrals & grow your business the right way. Read MoreRead More
Remote working and virtual teams have gone from being an ideal or aspiration to a reality almost overnight for many B2B marketers – and that means a lag in terms of understanding best practice, let alone deploying it! In this webinar, we’ll examine the challenges faced by marketers working Read More
While Customer Success and Marketing are well-accustomed to working with Sales, too often these teams are two ships passing in the night when it comes to working with each other. The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some Read More
Customer success is one of the fastest-growing functions within B2B marketing and sales. But what’s behind the explosion of interest in this emerging area? Why are B2B brands rushing to invest in this area, and what does it mean for the ongoing evolution of sales and marketing, Read More
© 2023, The Martech.info . All rights reserved