Tags : Customer Experience

Ogilvy Social.Lab launches Tok.Lab globally

Ogilvy Social.Lab launches Tok.Lab globally. After having launched Social.Lab in Belgium and expanded with Ogilvy and WPP across the US, EMEA and Asia, the Social Lab founders have launched Tok.Lab, a new agency that will help brands harness the power of TikTok. “we plan to expand Read More

How to Get Empathetic Marketing Right?

Empathy is the basis of an effective marketing strategy. But it’s not always cleverly conveyed. Almost immediately after the pandemic hit, marketers began an “unprecedented” wave, sending out one message after another to support frontline workers and rally together. However, two years later, this kind of mass messaging in Read More

How can technology solve influencer marketing problems?

There are still several aspects of influencer marketing that many marketers don’t always have a good understanding of, despite it being the new “it” thing that every brand wants to participate in. How does this medium exactly function? Is it possible to decipher Instagram’s algorithm? How can we Read More

Crownpeak Acquires ilumino, Expanding Digital Accessibility Capabilities and Expertise for Its Global Customer Base

Crownpeak, a leading digital experience platform (DXP), today announced the acquisition of ilumino, digital accessibility services and consulting firm. The acquisition reinforces an existing two-year partnership with ilumino,  expanding Crownpeak’s automated accessibility scanning technology with ilumino’s subject matter expertise in digital accessibility and usability. The terms of the Read More

Crux Recognized as a Leader in Snowflake’s Modern Marketing Data Stack

Today, Crux announced it has been recognized as a leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the best solutions Read More

Upland Expands Leading SMS Marketing Software to the UK Market

Upland Software, Inc is expanding its SMS marketing footprint into the United Kingdom for the first time with its SMS marketing product, Waterfall. Powering millions of text messages weekly, Waterfall enables brands to automate and schedule two-way SMS conversations and use SMS as an effective channel for timely notifications and Read More

BrandMuscle Announces Recipients of the Second Annual Local Marketing Excellence Awards

BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company’s second annual Local Marketing Excellence Awards. The BrandMuscle Local Marketing Excellence Awards recognize marketing organizations that implement local marketing programs and strategies that empower their channel partners to achieve exceptional Read More