There are still several aspects of influencer marketing that many marketers don’t always have a good understanding of, despite it being the new “it” thing that every brand wants to participate in. How does this medium exactly function? Is it possible to decipher Instagram’s algorithm? How can we Read More
Crownpeak, a leading digital experience platform (DXP), today announced the acquisition of ilumino, digital accessibility services and consulting firm. The acquisition reinforces an existing two-year partnership with ilumino, expanding Crownpeak’s automated accessibility scanning technology with ilumino’s subject matter expertise in digital accessibility and usability. The terms of the Read More
Today, Crux announced it has been recognized as a leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the best solutions Read More
Upland Software, Inc is expanding its SMS marketing footprint into the United Kingdom for the first time with its SMS marketing product, Waterfall. Powering millions of text messages weekly, Waterfall enables brands to automate and schedule two-way SMS conversations and use SMS as an effective channel for timely notifications and Read More
BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company’s second annual Local Marketing Excellence Awards. The BrandMuscle Local Marketing Excellence Awards recognize marketing organizations that implement local marketing programs and strategies that empower their channel partners to achieve exceptional Read More
G2, the world’s largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales Read More
Sendbird, the most proven conversations platform for mobile apps with over 250 million monthly active users, today announced the public beta release of a powerful new product offering. Sendbird Live allows any business to host live streaming events within their mobile app rather than having to rely on third-party technology platforms Read More
Spryker, a leading platform for B2B and B2C Enterprise Marketplaces, Thing Commerce, and Unified Commerce, is partnering with minubo, which offers an all-in-one, ready-to-use business intelligence. The partnership joins together commerce intelligence and composability to offer a simple and scalable way to achieve company-wide holistic data transparency. Developed Read More
Salesforce, the global leader in CRM, today introduced new Customer 360 innovations that provide companies with powerful automation and intelligence technologies to drive efficient growth and deliver personalized customer experiences at scale, helping customers do more with less. With challenging market conditions like inflation, supply chain disruption, and labor shortages, companies Read More
Marketing is one of the most crucial aspects of being successful in business, especially for smaller businesses or start-ups. While it may seem like giant brands such as Pepsi or Disney are ubiquitous to modern society, the truth is they got where they are at on the shoulders of good Read More
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