Lob is the leader in direct mail automation, enabling marketers and mail operations teams to drive dramatic increases in campaign ROI. They partnered with Comperemedia, the world’s leading marketing intelligence research firm, to bring to you insights on the state of direct mail marketing. They surveyed 150+ enterprise marketing leaders Read More
Unspam Email For Leaders is one of several email conferences run by Really Good Emails this year. This in-person event centered on discussing strategy, execution, and collaboration for email marketers. Read MoreRead More
I analyzed 1426 client onboarding videos and found INCREDIBLY valuable information to make client onboarding videos that boost customer experience and make people take action during the onboarding process.Read More
Phillips 66 announced today it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76®, and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership, and better results. IPSOS will execute quarterly site assessments at Read More
In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More
Do you need an overview of the GDPR and data protection requirements for marketers in the EU and beyond? In this webinar David Normoyle, data protection consultant and trainer at Pembroke Privacy, Dublin, will cover all you need to know to become better acquainted with this data regulation that applies Read More
ActionIQ, the leading Enterprise Customer Data Platform (CDP), today made available the CX IQ Scorecard for the B2B Technology industry. The CX IQ Scorecard is a self-service tool solution that allows B2B Brands to benchmark their Customer Experience performance against their industry peers and customer preferences. The industry-first Read More
If we told you 10 years from now every business would have a referral program, wouldn’t you be the brand that gets there first and wins the most? In this webinar, Kirsty Sharman will show you how to get more referrals & grow your business the right way. Read MoreRead More
What type of video marketing should businesses do to boost a customer experience strategy (CX)? Learn the different types of marketing videos brands can make to enhance the customer experience.Read More
Bangkok is famed for its vibrant atmosphere and hospitality, two aspects that are shared with The MarTech Summit. A city fast growing and catching up to the other Asian powerhouses, it will present a different agenda from the previous summits as we look into the different MarTech stages various companies Read More
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