When we think of customer-centric marketing, we tend to imagine a brand with a website that’s easy to navigate and use, a mobile app that is responsive and intuitive, or in-store displays that are informative and engaging. But what if there were a factor that was much more crucial Read More
HubSpot small-business users are the focus of free CMS, marketing automation, and CRM features after the company spent several release cycles wooing enterprise customers. HubSpot retooled its free CRM, CMS, and marketing automation offerings for B2B small businesses – including those just setting up shop. Users of HubSpot’s free-tier Read More
What is Field Marketing? Professional marketers that use product demos, promote things, distribute samples, make sales, and collect consumer feedback work in field marketing. This type of marketing job is known as experience marketing or event marketing. However, this is a B2C perspective. Field marketers in the B2B Read More
Sixty-four percent of B2B buyers cannot tell one brand’s digital experience from another’s. Although some of the impetus is on sellers, this suggests buyers, by foregoing a salesperson, are inadvertently behaving in a way that negatively impacts their confidence in their purchasing decisions. Part two of our Read More
Inbound marketing is a strategic approach to creating valuable content that aligns with the needs of your target audiences and inspires long-term customer relationships. Your customers are your customers because you provide solutions to their problems. That’s what inbound marketing is all about – providing the solutions that your target Read More
Today we’re going to talk about one of the big questions we get from small businesses and marketers alike. Everyone knows that salespeople love their CRMs, and spend tons of time using them each day. But what about marketers? What types of marketing, if any, can be done with Read More
Do you need help with customer relationship management? In this video, we will be covering what customer relationship management is as well as why and how it’s helpful to small business owners.Read More
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