Tags : digital advertising

4 ways to tailor your event marketing strategy to ensure success 

Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More

2023: 3 content marketing trends

There has never been a more exciting and rapidly changing time to be a marketer. We are honored to work across multiple content verticals. We also have a unique perspective on marketing in industries ranging from technology, gardening, self-improvement, and more. While each company’s approach should be unique, it Read More

Analyze Social Media & Consumer Behavior for the Greater Good

Wed, Jan 18, 2023, · 11:30 PM |  IST (GMT +5:30) When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must. Learn how Purdue University’s Center for Read More

2 out of 3 Marketers Lack Confidence in Media Marketing and Advertising Strategy

The media marketing and advertising landscape have become fragmented, unpredictable, and much broader with the rise of digital channels. The number of consumer choices increased personalization expectations, and the need for optimization based on real-time data insights makes campaign management and results desired today. become difficult. New research from the Read More

Pinterest announces clean room partnership with LiveRamp

AT CES, Pinterest announced a partnership with LiveRamp to create a clean room for advertisers on the visual discovery platform. The first advertiser to join was the Albertsons grocery chain. The retailer will use Pinterest’s new cleanroom to support the Retail Media Network (RMN), called Albertsons Media Collective. By Read More

Digital Marketing Europe 2023

Digital Marketing Europe 2023 is the premier online conference for professionals looking to stay ahead of the curve in the fast-paced world of digital marketing. Over the course of two days, this event will bring together over 5000 attendees from more than 30 countries to hear from 40+ top industry speakers. With a focus Read More

WEB & DIGITAL MARKETING EXPO

Jan. 18 (Wed) – 20 (Fri), 2023 – 10:00-17:00 INTEX Osaka, Japan Web & Digital Marketing Expo (Web-Mo Osaka) features a variety of solutions regarding marketing automation, AI, Web marketing, Adtech and video advertising. Authorized professionals in the fields of marketing, public relations, advertising, sales planning and sales promotion visit Web-Mo Osaka to conduct face-to-face […]Read More