Instagram is one of the largest social media platforms for your brand to consider using as part of your marketing strategy. Consumers love to look at and interact with it, and brands love to be a part of it. According to Hootsuite, 1 billion people use Instagram every month, and it’Read More
Email marketing was and will continue to be one of the most cost-effective marketing strategies. After all, it doesn’t cost much to send bulk emails and even if only a small percentage of people interact with it, it is still cost-effective. But, email marketing can get you much better Read More
Site owners need to be careful not to block Googlebot if they’re blocking entire countries from access their site. Google’s John Mueller advises site owners to be careful not to block Googlebot if they choose to block traffic from an entire country. Mueller addressed this topic twice over Read More
Google Discover is excluding Satire and four other types of content. There is a report of non-satire content being excluded Google updated it’s Google Discover policies to add five kinds of content that may be excluded from being recommended. Publishers should take note and govern themselves accordingly. Read MoreRead More
More than one billion people worldwide use Instagram, and active users spend an average of 28 minutes each day scrolling through the app. The numbers say it all. There’s no shortage of opportunities to reach your target market. The challenge lies in cutting through the noise, driving engagement, and transforming Read More
A study on social media usage in 2021 finds more US adults use YouTube than any other social network. More adults in the US use YouTube than any other social network, according to a study from Pew Research Center. Of US adults who say they use any kind of social media, 81% Read More
Google offers advice on optimizing web stories and measuring their performance in search results. Google’s latest Lighting Talks video focuses on doing SEO for web stories and tracking how they perform in search. Pascal Birchler, Developer Relations Engineer at Google, leads the discussion by breaking down everything from what Read More
Today I have some resources to help you improve your social media marketing with networking tools. Digital marketing is more effective with the right communication and social interactions. As you make new connections on social media you can create lasting and authentic relationships. There are several ways you can improve Read More
Facebook announced it will begin adding labels to articles from Facebook Pages that show up in member news feeds as a way to provide more context for what kind of page produced the article. This a test that is limited to the United States. These tests may not be live Read More
It’s not hard to see why more and more people are stepping into the digital marketing world. With an umbrella of profitable careers to choose from in one of the UK’s biggest growth industries, everyone wants to come out on top. However, as a marketer myself, and huge Read More
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