The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. We live in the era of the internet, where Read More
If Digital Marketing is the field you want to build a career in, join Paradox Marketer, India’s first Marketing Science Academy. At Paradox, we train you to become real digital marketing scientists by providing hands-on practical training, not just theoretical knowledge. There’s no other institute that teaches marketing Read More
The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. Read MoreRead More
Implementing or replacing a marketing automation system is a herculean effort and anybody who’s done it once can attest to that. Changing systems is arguably more difficult than rolling out a brand new one. Why? There are many more factors to consider both internally and externally when you decide Read More
Research from Harris Poll and DoubleVerify earlier this year finds that the majority of consumers feel it is critically important that a brand advertises on content that is safe, accurate and trustworthy. In fact, nearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that Read More
Online advertising has made advertising more targeted and more prone to success. You get to deliver relevant, time-bound, and personalized messages and ad to your target customers. You get better results at a fraction of the cost from that of traditional advertising. Traditional advertising caters more toward the general public Read More
Simon Poulton shared a fascinating insight into the future of digital marketing. Digital Marketing will never go away, but the transformation is happening now.Read More
Rep. Bob Rommel is proposing legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles. The signs would be illuminated and digitally operated. The bill (HB 1039) limits the sign to no taller than 20 inches and no longer than 54 inches. Read More
As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic Read More
We’ve officially entered a new decade, and if you haven’t begun thinking about new marketing strategies for your business, now is the time. Artificial intelligence (AI), lower internet costs and greater mobile use are all shaping the digital marketing landscape. Read MoreRead More
© 2023, The Martech.info . All rights reserved