Today marks the official public launch of MACADOO, a full-service, Online Marketing, Advertising, and Communications agency and resource designed for The People, reports Joelle Joseph Sayed, Chief Brand Officer of MACADOO. A digital platform, MACADOO is proud to develop, build, and grow brands, without astronomical agency fees, and without bias. Read More
In 2021, reports were on eCommerce growth, digital and content marketing strategies, digital marketing technologies, etc. Influencer Marketing World is an exciting conference for savvy and creative marketers, looking to take their influencer marketing campaigns to the next level! Taking place in London, New York, and Amsterdam the carefully curated agenda Read More
In this video, we’re sharing 6 digital marketing trends happening now in 2022 that you need to know about for your business! Make sure to watch until the end of the video to see which of these digital marketing trends are best to add to your marketing strategy. Let us know Read More
Marketing technology has become increasingly popular over the last few years. It has become a great way to run your business and make marketing efforts more efficient and less time-consuming for you and your team. In this video, you will learn what MarTech is, its key benefits, and some tools Read More
As agencies roll into the last half of the year, a new era of change is in full swing. From targeting to measurement, agencies are tackling their data challenges full speed ahead as identity resolutions get worked out across the industry. While business and revenue are on the rise, how Read More
LTK, the largest global influencer marketing platform, is launching its new self-serve solution that enables brands of all sizes to directly build, manage and scale their influencer marketing plans across publishing platforms, including the LTK shopping app. LTK Connect provides an efficient end-to-end solution for brands to create and manage Read More
Google is launching a Digital Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF). Google announces the launch of a new career certificate in digital marketing & eCommerce to help job seekers and employers acquire the necessary skills Read More
Forrester B2B Summit: Learn 7 essential skills for more successful digital marketing using a CDP, including precise identification of target buying groups to prioritize account-based sales and marketing, delivering engaging customer experiences, and optimizing channel performance to improve ROI. With Gudrun Wetak, Marketing Manager – ABM, Rockwell Automation, and Sean Crowley, Read More
Attention CPG brands! If you’re looking to drive in-store sales, you need to create awareness and consideration for your product before that store visit. What’s the best way to do this? Digital advertising. In this video, Coegi’s Senior Account Strategy Director, Monica Herschelman discusses how CPG brands Read More
IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector. The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource for those who are new Read More
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