Marketing, Branding & Communication Conference will be focusing on the future of advertising in relation to the recent changes in consumer behavior due to the pandemic. It seems that the new consumer behavior will transform the industry’s future therefore companies need to better understand the new consumer and empower Read More
Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022, will run until the end of 2025. The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new Read More
360 Digital Marketing, one of the leading names in digital solutions, they are making progressive performance in the digital marketing industry. They exert their highest efforts to work for the flourishing of digital marketing by catering to businesses. The basic motive of 360 Digital Marketing is to provide services that are business-transformative. Read More
L2T’s team of experts provides Paid Search, Display Advertising, Video Advertising, SEO (Search Engine Optimization), OTT (Over-the-Top) Advertising, Paid and Organic Social Media and Reputation Management for automotive dealers in the United States. “L2T is honored to be recognized by Google as a Premier Partner. Our team Read More
Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse-owned media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the Read More
VideoByte, the leader in Connected TV (CTV) advertising, now offers a new service that combines audio advertising with video advertising. A2V, the new audio to visual launched by VideoByte, will help transform audio ads into CTV video with new technology that has never before been available. With custom advertiser Read More
Lightspeed Commerce Inc. , the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. Read MoreRead More
Brick Marketing, a Boston-based digital marketing agency, helps clients improve their digital marketing by helping them create unique strategies that meet their business goals. As of January of 2022, they have acquired SEMNE (Search Engine Marketing of New England) Digital Marketing Association. The relaunch of the SEMNE website is scheduled for Read More
In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Many new elements like user experience, local SEO, technical SEO, and more now play a role in your overall marketing success. Tools like log analyzers Read More
Google has been catching the paces in increasing the quality of search results, and marketers must modify and revised alongside these upheavals as well. SEO specifically has taken many steps forward with the speed chasing new technologies including artificial intelligence, and voice assistants. As mobile devices also improve their UX Read More
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