• April 24, 2025
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Nielsen Launches Diverse Media Equity Program

Nielsen Launches Diverse Media Equity Program

February 8, 2022

Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse-owned media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the Read More

A2V by VideoByte Converts Audio Ads for CTV

A2V by VideoByte Converts Audio Ads for CTV

February 7, 2022

VideoByte, the leader in Connected TV (CTV) advertising, now offers a new service that combines audio advertising with video advertising. A2V, the new audio to visual launched by VideoByte, will help transform audio ads into CTV video with new technology that has never before been available. With custom advertiser Read More

How To Use Web Crawlers in Your Digital Marketing Campaigns

How To Use Web Crawlers in Your Digital Marketing Campaigns

February 4, 2022

In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Many new elements like user experience, local SEO, technical SEO, and more now play a role in your overall marketing success. Tools like log analyzers Read More

Top SEO Trends That Are Bound To Dominate The Digital World In 2022

Top SEO Trends That Are Bound To Dominate The Digital World In 2022

February 3, 2022

Google has been catching the paces in increasing the quality of search results, and marketers must modify and revised alongside these upheavals as well. SEO specifically has taken many steps forward with the speed chasing new technologies including artificial intelligence, and voice assistants. As mobile devices also improve their UX Read More

Kraus Marketing Is Entering Facebook’s Metaverse

Kraus Marketing Is Entering Facebook’s Metaverse

February 3, 2022

Kraus Marketing, award-winning digital marketing agency, has its eyes on and in the Metaverse. The full-service agency’s offerings will soon include that of Meta’s (formerly Facebook) cutting edge and ever-evolving 3D network of social spaces, among other virtual reality platforms. Read MoreRead More

Marketing, Branding & Communication Conference

Marketing, Branding & Communication Conference

Marketing, Branding & Communication Conference will be focusing on the future of advertising in relation to the recent changes in consumer behavior due to the pandemic. It seems that the new consumer behavior will transform the industry’s future therefore companies need to better understand the new consumer and empower Read More

Retina AI Brings Customer Lifetime Value Analytics To Google Ads

Retina AI Brings Customer Lifetime Value Analytics To Google Ads

February 2, 2022

Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their Read More

AdAdapted Announces New Add-to-Cart eCommerce Capabilities for Direct, Its Self-Managed Shopper Advertising Solution

AdAdapted Announces New Add-to-Cart eCommerce Capabilities for Direct, Its Self-Managed Shopper Advertising Solution

February 2, 2022

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced the launch of new add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add a brand’Read More

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