Prosegur Security, a global leader in security technology, has launched EVO, the world’s first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at Read More
Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury’s high-performance, privacy-conscious mobile advertising solution directly through The Trade Desk. In line with an industry-wide development towards Read More
Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions Read More
Quartile, the leading ad optimization platform for top e-commerce marketplace sellers, today announced it has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon. The two companies will combine under the Quartile Read More
Based on its recent market analysis of the North American digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2021 North American Digital Advertising Product Leadership Award. The company has maintained and expanded its leadership position in North America because of its ability to deliver measurable, real-world value for advertisers Read More
BrandMaker, a provider of Marketing Operations software, today announced that it has completed the acquisitions of Allocadia and Hive9, expanded its executive team, and established its global headquarters in Austin, TX. The new BrandMaker delivers the first complete enterprise marketing operations suite to give CMOs visibility, insights, and agility from Read More
Effective pay-per-click marketing in 2021 requires marketing professionals to be more effective, efficient, and confident as they manage ads across multiple channels. Today Optmyzr is unveiling significant enhancements to its Amazon Ads management capabilities as part of the Optmyzr PPC Management Suite. New functionality puts greater automation and visibility into the Read More
MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the company has been officially recognized as a Google Partner. MeritB2B has achieved the necessary scale, certifications and performance on Google Ads to meet Partner requirements. Google Partner requirements ensure that MeritB2B manages Read More
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the launch of the first-ever digital media apprenticeship program in the U.S. IAB Accelerate: Digital Media Apprenticeship, in partnership with American Apprenticeships Work (AAW), will address diversity in the workforce across the industry and empower employers Read More
Rollick Inc., the leading relationship technology provider for the Marine, Powersports, and RV industries, today announced the official launch of Rollick AdDriver, a unique advertising platform for companies that target outdoor recreation shoppers. Utilizing a unique blend of digital advertising tactics, AdDriver allows recreation OEMs, insurance companies, and accessory providers Read More
© 2023, The Martech.info . All rights reserved