Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model
IAB Expands Diversity, Equity, Inclusion Initiatives with Launch of First Digital Media Apprenticeship Program
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the launch of the first-ever digital media apprenticeship program in the U.S. IAB Accelerate: Digital Media Apprenticeship, in partnership with American Apprenticeships Work (AAW), will address diversity in the workforce across the industry and empower employers to hire qualified talent in ad-tech, digital media, and marketing. The program will kick off in January 2022 with Experian and Media Two Interactive as the first participating companies offering apprenticeships for Data Analyst positions.
