Twitter announced Wednesday that it would offload MoPub, the mobile ad platform it bought back in 2013, selling the company to mobile game and marketing software maker AppLovin. Twitter paid around $350 million for MoPub back in 2013 and will sell the company for $1.05 billion in cash. MoPub helped Twitter bring in around $188 [&Read More
Designing a landing page with a high conversion rate is quite difficult; however, it’s not impossible. A landing page is not like other web pages, here, we must persuade visitors to take a specific action. The objective of a landing page is to convert the visitors into leads or Read More
Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. The features come as social media rivals including Facebook, TikTok and Snap compete for the lucrative e-commerce market Read More
E-Web Marketing, a digital marketing agency based in Sydney, is appealing to businesses to take advantage of the salient features of both PPC and social media advertising to boost sales. CEO Sam Shetty talks about its integrated Google Ads and social media marketing strategy by saying, “E-Web Marketing is offering Read More
SEO sits in the office chair and yells, “Create more relevant content!”, and Content Marketing responds. “Don’t’ worry, already on it!”. SEO is like the executive that makes demands and content marketing is like an efficient worker, fulfilling those demands to utmost precision. In a Venn diagram, you will Read More
Uniform announced the availability of the world’s first composable digital experience platform (DXP) that enables brands to deliver fast, engaging, personalized omnichannel digital experiences. Available today, Uniform offers marketers, merchandisers, and developers a vendor-agnostic, composable DXP that allows customers to choose their own technology stack. Read MoreRead More
Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising. Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a Read More
Creativity, ethics, good taste and innovation come together to inspire our work. Committed to the strategic thinking and the result of each customer, DPZ&T is an agency whose history is intertwined with that of modern advertising. It is responsible for creating some of the most iconic and admired Read More
#1 Global Agency of Decade – Cannes Lions. We are a creativity and business powerhouse in constant self-reinvention. We hold a firm belief creativity plays a pivotal role in the business of our clients. They are the protagonists in the stories we tell. Creativity is central to engaging and attracting not “consumers”, Read More
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