Email and direct mail. These two have been battling it out for years.There are plenty of myths about both. Direct mail can’t be targeted. Email can’t be done at scale without going to Spam. Or my favorite myth, that they’re both “dying” channels (when people still Read More
Your business and/or brand’s online presence begins with your website.It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks. Read MoreRead More
You may have used high-definition product images, written catchy product descriptions, or published irresistible customer reviews on your online store. But you are bound to lose customers if you don’t leverage video marketing. Read MoreRead More
Twitter users can soon sign up for newsletters by clicking a ‘Subscribe’ button on peoples’ profiles. Twitter is adding a ‘Subscribe’ button to peoples’ profiles that will allow users to quickly sign up for newsletters. The signup and distribution process will be facilitated by Revue, a newsletter publishing company Twitter Read More
You already realize that it’s important to track and measure your website traffic, and that Google Analytics is one of the more popular web analytics tools in the market. In October 2020, Google introduced what was previously Google Analytics App + Web as Google Analytics 4, the most up-to-date version of Google Read More
Many ecommerce sellers start their selling journey on one platform, such as an online store or a marketplace. But once their business is in place, it’s time to consider multichannel selling. Read MoreRead More
The ultimate objective of marketers and business owners is to earn profit from their investments. In the digital era, it is based on your business website’s optimization. Read MoreRead More
It’s a well-known fact that influencers can boost your brands’ visibility, as well as drive sales and leads with the right strategy, but have you tried combining both, YouTube Ads and YouTube Influencers? Read MoreRead More
Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing Read More
These days there is a huge trend of people and companies that put a lot of emphasis on their online presence. They have several social media profiles, websites and join other platforms to make them more visible. One would think that everyone on the planet cares about this. We thought Read More
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