When you own your own business, you’re often short on time, and you may not have the personal capacity needed to manage your operations as thoroughly as you’d like. However, efforts like maintaining a social media presence are key to marketing your business and building relationships with new Read More
Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in full swing, many questions have been answered—but still more arise. Read More
It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a Read More
By conducting an in-depth audience analysis, you can optimize the effectiveness of programmatic native advertising via email list monetization. This approach increases brand awareness and visibility while driving engagement with the right audience, at the right time. Read MoreRead More
You might have already noticed how business is getting too impersonal in this digital age — so many screens, so little time. Since the rise of e-commerce, people don’t always know much about who they are buying from. And that’s not precisely an advantage. Read MoreRead More
With over 37 million active YouTube channels, it’s more important than ever to make it easier for viewers to access your channel quickly. The good news is that YouTube offers custom URL YouTube links for channels once they’ve met a set of eligibility requirements. Your personal and memorable web Read More
Every ecommerce store, new or old, big or small, has one goal, to increase conversions and sales. But not all ecommerce stores are successful in achieving this objective. According to multiple sources including HuffPost and Forbes, 90% of ecommerce startups fail within 120 days. One of the top reasons why ecommerce businesses Read More
Social media data is important. You know this. However, just having the data alone isn’t enough, and you can only go so far with saying you have lots of data. It’s impressive for a little while, and then it becomes kind of meaningless. The good news is that Read More
A subscribers list is a collection of email addresses you can build by engaging prospective clients through lead-generating campaigns. This list is of great value to any business as it is a tool to explore new frontiers, expand your marketing reach, engage new prospects, build your brand, and of course, Read More
Instagram CEO Adam Mosseri published an article explaining how algorithms rank content shown in peoples’ feeds. A blog post written by Instagram CEO Adam Mosseri explains how content is ranked for users in different sections of the app. Mosseri goes over how content is ranked in the main feed, the Read More
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