Accor has launched a Pacific-wide ALL – Accor Live Limitless marketing campaign to promote ALL.com as the all-encompassing digital destination for the best travel experiences, with incredible loyalty benefits. The million-dollar brand campaign leads with some of Accor’s preeminent brands such as Sofitel, Pullman, Novotel, Mercure, Mantra, and ibis; Read More
Leading Out-of-Home media company JCDecaux today announced the official launch of the e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising. Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 Read More
80% of online searches are discovery. Hence, grabbing high-visibility positions on search is critical for businesses to drive engagement and conversions. Businesses invest time and resources in building technical infrastructure to boost their SEO. Yet, despite all efforts, over 90% of digital content has NO audience! As search moves from keywords to Read More
We started Sundown Marketing Group because we experienced the extreme lack of quality options for law firm marketing firsthand. With a vision of a better experience for lawyers and law firms, we set out to create a client-focused agency that delivered top-notch results. After 8 years of exciting growth and delivering Read More
At Operations Camp, everyone is a presenter. During our time together, we’ll dig into real challenges that you’re facing right now, and open up conversations to co-create solutions. They connect with everyone prior to Camp to surface topics that shape the agenda. So rest assured, they’ll talk Read More
Ever heard of push or pull marketing? How about inbound and outbound marketing? Here’s a quick rundown of the difference and what tasks relate to each. In this video, Sarah shares insights about the key difference of these two types of marketing strategies and some quick examples.Read More
The only social media conference of its kind! Focused on using social media to “shake up” your brand, sales and employee and customer engagement. This conference features breakthrough thinking and real connections with marketers across corporate America. With a speaking faculty featuring carefully curated speakers and attendees composed of social Read More
Service Management Group (SMG), an enterprise customer and employee experience management partner to more than 500 brands, has enhanced its digital experience offering with a dynamic assistance capability that leverages initial integrations with personalization solution provider Conversity and conversational AI technology provider Creative Virtual. The industry-first capability helps brands identify and Read More
Sixty-four percent of B2B buyers cannot tell one brand’s digital experience from another’s. Although some of the impetus is on sellers, this suggests buyers, by foregoing a salesperson, are inadvertently behaving in a way that negatively impacts their confidence in their purchasing decisions. Part two of our Read More
Digital marketing changes FAST – and the last few years have brought the fastest changes and biggest growth that digital marketing has ever seen. And it’s showing no sign of slowing down. So now more than ever, we need to come together to learn what’s new, what’s hot, Read More
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