How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact? Channels like connected TV, satellite radio, digital advertising, email, and social networks have made marketing Read More
It’s become more difficult to draw clients and capture their attention in the digital age. In actuality, consumers are subjected to an increasing amount of advertising in addition to having access to more options than ever before. This makes customer conversion even more difficult as people get more adept Read More
Salesforce, the global leader in CRM, today introduced new Customer 360 innovations that provide companies with powerful automation and intelligence technologies to drive efficient growth and deliver personalized customer experiences at scale, helping customers do more with less. With challenging market conditions like inflation, supply chain disruption, and labor shortages, companies Read More
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced that it has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, deepening the company’s investment in supply path optimization (SPO). The digital advertising supply chain of the Read More
Bright Data, the industry-leading web data platform, has today announced the acquisition of eCommerce insights provider Market Beyond. With this acquisition, Bright Data adds digital shelf analytics to its already comprehensive data offerings, introducing its new division – Bright Insights. Market Beyond’s team will join Bright Data’s 400+-strong team, Read More
Bluehost announced a new point-and-click solution that makes it easy for virtually anyone to create an eCommerce store with WordPress. This is an opportunity for businesses for whom the complexity of technology was a barrier to entry. It’s also a door opener for agencies who can now more easily Read More
Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world. The re-launched DCX Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, today announced expanded work with Amazon Web Services (AWS) by joining the AWS Independent Software Vendors (ISV) Accelerate Program and launching in AWS Marketplace. The AWS ISV Accelerate Program is a co-sell program for organizations that provide software solutions Read More
The e-commerce industry is booming. By 2040, 95% of purchases will be made online, according to experts. Additionally, it is anticipated that e-commerce sales would increase by 15% annually and take over the retail business. The level of competition increases as the e-commerce sector expands. If you’re in charge of an online Read More
Want your brand or offering to be found by local audiences? Here are 6 great tips for local marketing strategies and tactics that work. Through local offline and online marketing, you can connect with worthwhile leads. To increase brand recognition and draw in new clients, you must create powerful local marketing Read More
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