There’s a rising physique of proof, suggesting that people are extra obsessive about their mobiles than ever earlier. For entrepreneurs and types, this obsession interprets into an unbelievable alternative, particularly as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm. Smartphones are sometimes the Read More
Nexstar Digital, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc., and Teads, the global media platform, announced today a new exclusive partnership to deliver Teads’ flagship ad format – inRead advertising technology – to Nexstar Digital’s 125 websites and 239 mobile apps. This exciting new Read More
As marketers, we can easily understand how our digital content is performing. But when it comes to knowing why it performs the way it does, we’re left scratching our heads! Join us for a never-before-seen perspective of your content’s fitness and performance over time, with guidance on how Read More
MECLABS, a Jacksonville, FL-based research institute, is pleased to announce the launch of its free digital marketing course. The groundbreaking course was created by Dr. Flint McGlaughlin, and it represents the culmination of a 20-year research project – the goal of which is to combine deep discoveries in psychology with state-of-the-art Read More
Digital presence is how your business appears online. Your web presence is made up of several different components and can be summed up as the impression your brand makes online through content, websites, search engines, and other digital media and platforms. Companies use SEO because they want to improve their Read More
After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities, and processes are under revision. The MarTech Summit Team invites you to join The Global Read More
CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More
How can marketing leaders differentiate their digital experiences from competitors? How do you avoid major gaps in your marketing strategy? How do you measure the health of your brand? These topics stood out at the recent Gartner Marketing Symposium/Xpo. This complimentary marketing panel discussion brings together three Gartner experts Read More
ActionIQ, the leader in customer experience (CX) solutions, today announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. AIQ was selected for its work helping a global media company deliver personalized customer experiences across all its brands as it shifted from advertising to subscription Read More
Rent-A-Center, the leading dedicated lease-to-own retail channel for durable goods such as furniture, electronics, and appliances, named SOCi its localized marketing platform of record. The partnership between SOCi and Rent-A-Center exemplifies where multi-location, online-to-offline marketing is headed and what retailers are looking for from digital marketing solutions as they seek Read More
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