CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More
How can marketing leaders differentiate their digital experiences from competitors? How do you avoid major gaps in your marketing strategy? How do you measure the health of your brand? These topics stood out at the recent Gartner Marketing Symposium/Xpo. This complimentary marketing panel discussion brings together three Gartner experts Read More
ActionIQ, the leader in customer experience (CX) solutions, today announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. AIQ was selected for its work helping a global media company deliver personalized customer experiences across all its brands as it shifted from advertising to subscription Read More
Rent-A-Center, the leading dedicated lease-to-own retail channel for durable goods such as furniture, electronics, and appliances, named SOCi its localized marketing platform of record. The partnership between SOCi and Rent-A-Center exemplifies where multi-location, online-to-offline marketing is headed and what retailers are looking for from digital marketing solutions as they seek Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands Read More
Ogilvy Africa has unveiled FEED 2.0 for brands and businesses in Africa. It represents the latest in its stable, innovative digital products designed to provide data insights and tailored solutions to solve real challenges for businesses and consumers. Originally launched in 2020, FEED 2.0 is the latest upgrade that offers real-time social intelligence Read More
Enero Group has made two digital agency acquisitions in the US and the Asia Pacific, with both businesses joining technology firm Hotwire Group. San Francisco-based ROI DNA, a B2B digital marketing agency working with technology companies, extends Hotwire’s capabilities in North America, while GetIT, a marketing agency specializing Read More
According to the leading digital marketing agency Melbourne-wide, Zib Digital, digital marketing is more important than ever, but as it is an ever-evolving landscape, businesses need to keep up and adapt their strategies to continue to reach their audience. An integrated approach across multiple touchpoints will enable a brand to Read More
The Chicago-based marketing agency is recognized for excellence with an American Digital Design Award. c|change (pronounced “sea change”), a strategy-driven B2B marketing agency, was recognized as one of the top 10% of nearly 2,400 entrants by winning the 22nd annual American Digital Design Awards™ for their new website. The new Read More
WPP today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency in Australia. Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, Read More
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