It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a Read More
It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their Read More
Is email marketing dead? The question often pops up every few years, and we scratch our heads to find answers. Think of the time when the first television was introduced to the world, the radio and theatre companies thought their businesses were gone for good. However, despite the boom in Read More
One of the technological advancements that have been developing for the past decade is Artificial Intelligence (AI), and it continues to change the digital marketing game. Although there are technical advancements, making AI powerful now are the trends that will most likely emerge in the future. Artificial Intelligence is such Read More
In email marketing, what drives customer retention is engagement. Therefore, your email strategy should be basically looking for opportunities to create and strengthen meaningful relationships with your subscribers. It’s all about giving people what they want/need. Read MoreRead More
Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a Read More
According to recent 2021 data, more than 319 billion emails get sent every single day. Whether personal or professional, individuals are constantly refreshing their inboxes for new messages. This creates a massive opportunity when considering which digital marketing tactics you should invest in for your business. Read MoreRead More
Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging Read More
Currently, more than 316 billion emails are estimated to be sent out daily. Regardless of the industry you’re in or what type of business you run, email continues to be one of the most cost-effective methods in marketing. It offers good ROI and incredible reach. Read MoreRead More
Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. Read MoreRead More
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