Regardless of your industry or just how much your sector’s landscape has changed through the years, networking still remains crucial. It’s one of the main pillars for professionals like yourself looking to move forward in their respective career paths. Read MoreRead More
The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021). Read MoreRead More
When you run an email list, you might see some subscribers have unopened emails from you. You might wonder if they aren’t interested in your offer. But since they signed up to receive your content, it’s more likely that they simply missed it or it ended up in Read More
Did you know that the average person receives 88 emails per day? Email is ingrained in our daily life: It’s a primary communication tool at work, it keeps us company at home, and it even goes on vacation with many of us. But there’s a reason why email is Read More
It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a Read More
It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their Read More
Is email marketing dead? The question often pops up every few years, and we scratch our heads to find answers. Think of the time when the first television was introduced to the world, the radio and theatre companies thought their businesses were gone for good. However, despite the boom in Read More
One of the technological advancements that have been developing for the past decade is Artificial Intelligence (AI), and it continues to change the digital marketing game. Although there are technical advancements, making AI powerful now are the trends that will most likely emerge in the future. Artificial Intelligence is such Read More
In email marketing, what drives customer retention is engagement. Therefore, your email strategy should be basically looking for opportunities to create and strengthen meaningful relationships with your subscribers. It’s all about giving people what they want/need. Read MoreRead More
Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a Read More
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