Tags : Email Marketing

Litmus Launches New Capabilities to Increase Email Personalization, Efficiency

Litmus, a leader in email marketing, today announces new capabilities to help boost personalization and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors, and other productivity tools to optimize efficiency across the entire email workflow. Email marketers Read More

How Email Marketing Works for Small Businesses

Do you have a list of emails from customers or clients just sitting around? Have you thought about sending emails but don’t know where to start? If so, then this video is perfect for you. I’m going to go through some key best practices and tips to make Read More

Validity Launches MailCharts SMS to Enhance Mobile Marketing Capabilities

Today Validity, the leading provider of data quality and email marketing success solutions, introduced MailCharts SMS, a solution that powers data-driven SMS campaign planning for eCommerce marketing teams. With a library of thousands of SMS messages, marketers can gain insight and inspiration from the SMS strategies from the world’s Read More

Affiliate World Europe

WHAT IS Affiliate World? You will network with the industry’s brightest minds, absorb mastermind-level content on stage, and be exposed to an exhibition floor overflowing with opportunities to push your career forward. Read MoreRead More

How to improve your email click-through rate

Have you spent a long time crafting your email? Here’s how to enhance your email’s click-through rate by optimising it. Email marketing is one of the best ways to reach and connect with supporters, volunteers, and fundraisers. You don’t control their data, and you have no idea Read More

Litmus Live

Join us for two action-packed days full of insights, networking, learning, and development opportunities for innovative email marketers, designers, and developers. Litmus Live 2022 will feature: Keynotes, live and on-demand sessions from email thought leaders Interactive roundtables hosted by speakers, sponsors, and the Litmus team Daily live email optimization sessions for Read More

How To Engage Niche Audiences at the Right Time

Marketing to a certain group of people can be both rewarding and challenging. It’s worthwhile to target smaller audiences that aren’t being served by the competition. However, identifying these distinct customer groups might be difficult at times. Marketing to a certain group of people can be both rewarding Read More

How to analyze A/B testing results

A/B test results can be complex to analyze. Even after creating a strong testing hypothesis, it only takes one simple mistake during the analysis process to derail your whole efforts and make you come up with conclusions that can cost you valuable leads and conversions.Read More