Have you spent a long time crafting your email? Here’s how to enhance your email’s click-through rate by optimising it. Email marketing is one of the best ways to reach and connect with supporters, volunteers, and fundraisers. You don’t control their data, and you have no idea Read More
Join us for two action-packed days full of insights, networking, learning, and development opportunities for innovative email marketers, designers, and developers. Litmus Live 2022 will feature: Keynotes, live and on-demand sessions from email thought leaders Interactive roundtables hosted by speakers, sponsors, and the Litmus team Daily live email optimization sessions for Read More
Marketing to a certain group of people can be both rewarding and challenging. It’s worthwhile to target smaller audiences that aren’t being served by the competition. However, identifying these distinct customer groups might be difficult at times. Marketing to a certain group of people can be both rewarding Read More
A/B test results can be complex to analyze. Even after creating a strong testing hypothesis, it only takes one simple mistake during the analysis process to derail your whole efforts and make you come up with conclusions that can cost you valuable leads and conversions.Read More
Today we’ll discuss a topic on which some people will agree and others will disagree. Email newsletters, in our perspective, are making a comeback. It’s true, we said it. What was once old has become new again. It is, at least, for some types of firms that can Read More
Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends, email best practices, and emerging tools you’ll need Read More
Lob, the leading direct mail automation platform, today announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever end-to-end direct mail automation platform to enable intelligent mail and transform the antiquated process for marketers. With this platform, Lob is building upon past successes with their Read More
LinkedIn analyzed data on in-platform mail to determine which messages get the best response. A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results. The study analyzed tens of millions of InMails sent by corporate recruiters around the Read More
The journey to email automation doesn’t need to be a lonely one with Everlytic as your guide and partner. The history of email as a means to communicate dates back to the early. Many are of the view that it wasn’t invented but merely evolved from humble beginnings – Read More
In this video, Khalid talks about what you should do when your A/B testing ideas make clients feel uncomfortable. InvespTV contains a series of videos inspired to form the thoughts, conversations, and many times rants of the members of Invesp and our partners. In each Video hope to bring Read More
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