Tags : Email Marketing

LinkedIn Data Reveals What Type of InMail Gets Best Results

LinkedIn analyzed data on in-platform mail to determine which messages get the best response. A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results. The study analyzed tens of millions of InMails sent by corporate recruiters around the Read More

#ABtesting Some A/B tests can make you uncomfortable

In this video, Khalid talks about what you should do when your A/B testing ideas make clients feel uncomfortable. InvespTV contains a series of videos inspired to form the thoughts, conversations, and many times rants of the members of Invesp and our partners. In each Video hope to bring Read More

Phonexa Wins 2022 Communicator Award for Digital Ad Series

Phonexa’s digital series “The Unofficial History of Innovation” has added another recognition to its already stellar list of honors by winning the Award of Distinction for Video Commercials as part of the 2022 Communicator Awards. Phonexa’s three-pronged ad series is comprised of three episodes – “The Startup,” “The Telephone,” and “Read More

How to Create a Successful Email Marketing Campaign

Email is a unique marketing channel that includes nearly every age demographic. But how do you make sure that your email marketing campaign is effectively reaching your audience? In this video, we’ll walk you through how to create a successful email marketing campaign while avoiding common pitfalls along the Read More

Learn How to A/B Test Your Emails to Boost Conversions

The more you know about your customers, the more successful your email campaigns will be. By A/B testing your emails, you can learn how to create compelling content that delights your customers. Email marketing is a careful blend of art and science. You need the fancy design skills to Read More

The 2022 State of Direct Mail Marketing

Lob is the leader in direct mail automation, enabling marketers and mail operations teams to drive dramatic increases in campaign ROI. They partnered with Comperemedia, the world’s leading marketing intelligence research firm, to bring to you insights on the state of direct mail marketing. They surveyed 150+ enterprise marketing leaders Read More