Email and direct mail. These two have been battling it out for years.There are plenty of myths about both. Direct mail can’t be targeted. Email can’t be done at scale without going to Spam. Or my favorite myth, that they’re both “dying” channels (when people still Read More
By conducting an in-depth audience analysis, you can optimize the effectiveness of programmatic native advertising via email list monetization. This approach increases brand awareness and visibility while driving engagement with the right audience, at the right time. Read MoreRead More
A subscribers list is a collection of email addresses you can build by engaging prospective clients through lead-generating campaigns. This list is of great value to any business as it is a tool to explore new frontiers, expand your marketing reach, engage new prospects, build your brand, and of course, Read More
From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it Read More
Publishers that use programmatic native ads to monetize their newsletter boost revenue. What’s not to love? Find out the details in this email monetization SWOT analysis. Read MoreRead More
Boosting email engagement is not nearly as complicated as young brands tend to think, especially if you are already familiar with using insights and have previous experience in marketing. By the latter, we primarily imply — communication. Read MoreRead More
Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging Read More
Getting your email monetization strategy right is an art and a science. With these email monetization tactics, you can create better content, engage subscribers, and increase revenue from newsletters. Quality copy is the driving force behind better engagement. But how do you stand out and avoid the dreaded “spam” label? Read More
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