Top B2C Email Campaigns and How to Optimize Them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it was cool to get a response, right? But when you’re sending to adults with full inboxes, you know that they’re likely looking for the emails with the most interest and value.

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