In this video we discuss how to properly setup a google ads campaign for a business with multiple locations. We go over the questions to ask the company and potential campaign setup types.Read More
This video previews the upcoming migration of Local Campaigns and Smart Shopping Campaigns into Performance Max Campaigns. It also hints a set of new tools and features to help advertisers when Google existing and future Smart Shopping campaigns and Local Campaigns get replaced by Performance Max campaigns.Read More
Google Ads Vice President Jerry Dischler just came out with the three most important things he recommends you focus on for growing your business with Google Ads. 1) Unlocking Automation 2) Prepare for the Future of Measurement 3) Exceeding Customer Expectations for Digital Privacy Read More
Hear what’s new from the Google Ads team at the Google for Games Developer Summit 2022, including pre-registration App campaign options, ad revenue optimizations, and more.Read More
G Suite has now evolved into Google Workspace. This workspace integrates the ability to collaborate allowing users to work from anywhere on any device even offline. This Certification takes you through how to develop custom emails for your business, tools like Gmail, Calendar, Meet, Chat Drive, Docs, Sheets Slides, Forms, Read More
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers. Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery Read More
Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Read MoreRead More
For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it’s here! Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This Read More
Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and agencies using Read More
Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. Read MoreRead More
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