Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns Read More
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Read MoreRead More
With some due diligence, patience, and a fair and calm demeanor – Google Ads restrictions and disapproval reversals are possible. Here’s how we did it. A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that Read More
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