In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of Read More
Phoenix-based advertising and marketing firm Colling Media uses Google’s recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can Read More
Maryland has approved the country’s first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor’s veto of the measure following a similar vote from the House of Delegates, The New Read More
Google announced the launch of an updated version of the Google Search Console Crawl Stats report. The new Crawl Stats report has new features that offer more granular insights into how Google is crawling your website. Read MoreRead More
Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search. Read MoreRead More
Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the Web: it’s phasing out the cookie. On Tuesday, the company said it would stop supporting third-party cookies over the next Read More
Reuters – Alphabet Inc’s GOOGL.O Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google’s plan is to restrict advertising software Read More
In the past few years, the dark mode has become very common in most of the digital platforms, though the implementation has not been flawless. In 2018, Google News started testing a dark mode, but the update had restricted features. Read MoreRead More
Google announced today that 500 million people are now using Google Assistant across smartphones, TVs, smart home devices, and other gadgets. That figure represents the number of people using Google Assistant each month, a metric which Google has never previously revealed. While half a billion is a considerable number of monthly Read More
Digital advertising space has become highly competitive. In particular, market leaders Facebook (FB) and Google (GOOGL) are under immense pressure. In the case of Facebook, rival TikTok is both poaching its talents and advertising clients, thereby posing an existential threat. Even with intensifying competition in digital advertising market, there is Read More
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