Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know. Today in a move toward increasing brand safety on the web, Google announced the addition of dynamic exclusion lists to help advertisers simplify the management of negative placements. Read More
Google announced will set a 1st-party cookie through the global site tag & model conversions in Europe for some GMP users. Here’s what you should know. Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Read More
Site owners need to be careful not to block Googlebot if they’re blocking entire countries from access their site. Google’s John Mueller advises site owners to be careful not to block Googlebot if they choose to block traffic from an entire country. Mueller addressed this topic twice over Read More
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know. In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network Read More
DuckDuckGo announces plans to block Google’s new method of tracking users’ web activity, called FLoC. DuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome. As Google transitions away from using third-party cookies in Chrome, its developing a new technology called Read More
Google Discover is excluding Satire and four other types of content. There is a report of non-satire content being excluded Google updated it’s Google Discover policies to add five kinds of content that may be excluded from being recommended. Publishers should take note and govern themselves accordingly. Read MoreRead More
Google offers advice on optimizing web stories and measuring their performance in search results. Google’s latest Lighting Talks video focuses on doing SEO for web stories and tracking how they perform in search. Pascal Birchler, Developer Relations Engineer at Google, leads the discussion by breaking down everything from what Read More
Google releases a search ranking algorithm update designed to reward product reviews with in-depth research. Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries. To be clear, this is not a core algorithm update that affects all search results. This Read More
Google rolls out two improvements to Search Console designed to make reports more useful for site owners. Google Search Console gets two new features designed to improve the efficiency of analyzing data in reports. Site owners can now use Search Console to filter data by regular expression (regex), as well Read More
Google does enormous updates and changes its algorithm. Most of the time, many websites suffer very badly with frequent updates by Google and there is a high dip in ranking and loss in traffic. There are more than 200 ranking factors that decode Google ranking and the overall experience of your Read More
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