Do you need an overview of the GDPR and data protection requirements for marketers in the EU and beyond? In this webinar David Normoyle, data protection consultant and trainer at Pembroke Privacy, Dublin, will cover all you need to know to become better acquainted with this data regulation that applies Read More
Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This creates poorly executed marketing strategies and drives away customers, begging the question – are brands sitting on an untapped opportunity, or are Read More
The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, is the only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing. Using the ANA Growth Agenda as a guide, this Read More
Kantar, the world’s leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company. The transaction is anticipated to complete by the end of April. The move cements Kantar’s position as a Read More
Marketers are feeling the impact of the loss of mobile device IDs that allow for the unique identification of smartphones and tablets. As a result of ID deprecation, 80% of marketing executives say their ad campaigns are now markedly less effective. But many leaders are now shifting their mindsets and showing Read More
Today we’re going to talk about one of the big questions we get from small businesses and marketers alike. Everyone knows that salespeople love their CRMs, and spend tons of time using them each day. But what about marketers? What types of marketing, if any, can be done with Read More
Whether you’re new to digital marketing, or want to be a better marketer, you can always pick up new abilities and take your strategies to the next level. This video covers important hard skills and soft skills, both of which you can learn with time and practice.Read More
Social media has become an integral part of our lives. From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends, share their thoughts, find inspiration, and stay updated with current events. It wasn’t too long ago that social media was Read More
The way consumers use media has undergone a rapid transformation, giving ad buyers and sellers an opportunity to pinpoint places where a meaningful connection can happen. However, there are a dizzying array of media options across digital platforms and specialized tech stacks. The challenge is narrowing your options to yield Read More
It’s time for marketing to ignite the next revolution. We are witnessing a collective reorientation: multilayered changes stemming from rapid societal shifts, enterprise disruption, functional restructuring and evolving talent dynamics. The terrain underfoot is constantly shifting, even the most familiar norms and processes seem suddenly unfamiliar. Compounding our disorientation, Read More
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