Tags : marketing campaigns
Truthset, the leading data validation company, today introduced Data-Rated Audiences — a groundbreaking solution that allows brands and agencies to source accuracy-rated data from data providers in the Truthset Data Collective and activate it directly, delivering unmatched consistency, transparency, and performance in data-driven marketing. For the first time, marketers can identify Read More
Allegrow, the AI-powered platform designed to stop B2B emails from landing in spam folders, today announced the close of a $1 million funding round. The round was led by Golden Section, with a scout investment from Harrison Rose out of the Sequoia Scout Fund. This new capital will enable Allegrow Read More
GrowthLoop, a pioneer in AI-driven marketing innovation, today introduced its Compound Marketing Engine, an enterprise platform powered by agentic AI on the data cloud, designed to accelerate the marketing cycle and drive compound growth. Leveraging agentic AI and built natively on a company’s data cloud, GrowthLoop enables marketers to Read More
Secria announces the launch of a new privacy-focused email service designed to block hidden tracking, protect sensitive communications with post-quantum encryption, and offer one-click secure email aliases. This announcement addresses growing concerns over surveillance, targeted advertising, and unauthorized data collection in mainstream email platforms. Common Vulnerabilities in Mainstream Email Many Read More
Uptempo, a leading provider of marketing planning software, has launched a new platform that helps enterprise marketing organizations plan better, spend smarter, and execute with confidence. This new product combines the capabilities of Allocadia, BrandMaker and Hive9 to create a unified marketing system with profiles for campaign planning, marketing financial Read More
Gupshup, the world’s leading conversational engagement platform, has unveiled its latest product, Click-To-WhatsApp Ads Manager, a comprehensive tool that enables brands to harness the power of CTWA . The primary goal of this launch is to enable brands to collect actionable performance insights through precise attribution while managing every aspect Read More
IPG Mediabrands, the media holding company within the Interpublic Group of Companies announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels. According to Read More
Yahoo Advertising has announced the launch of Yahoo Backstage, a new offering that will give Yahoo DSP advertisers direct access to publishers’ premium inventory. In addition to properties owned and operated by Yahoo, more than 100 publishers have subscribed to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Read More
Loop Media, Inc., a free online business TV company that delivers more than 2 billion video views per month through restaurants, retail stores, office buildings, doctors’ offices, courtyards flights, bars and university campuses, and Pypestream, the leader in self-service automation platforms with conversational AI and all-in-one cloud messaging, today announced a Read More
Bridgeline Digital, Inc., a cloud-primarily based totally advertising era software program provider, introduced that its prescriptive advertising dashboard, eCommerce360, is now to be had in the app save at the Shopify platform. Shopify has partnered with Bridgeline to energy analytics and prescribe new sales techniques for his or her base Read More
