Tags : marketing campaigns

Gupshup Launches an End-to-End Platform for Ads that Click to WhatsApp with Full-funnel Attribution and AI-powered Optimization

Gupshup, the world’s leading conversational engagement platform, has unveiled its latest product, Click-To-WhatsApp Ads Manager, a comprehensive tool that enables brands to harness the power of CTWA . The primary goal of this launch is to enable brands to collect actionable performance insights through precise attribution while managing every aspect Read More

IPG Mediabrands Launches Unified Retail Media Solution

IPG Mediabrands, the media holding company within the Interpublic Group of Companies announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels. According to Read More

Loop Media Announces Strategic Partnership with Pypestream

Loop Media, Inc., a free online business TV company that delivers more than 2 billion video views per month through restaurants, retail stores, office buildings, doctors’ offices, courtyards flights, bars and university campuses, and Pypestream, the leader in self-service automation platforms with conversational AI and all-in-one cloud messaging, today announced a Read More

Shopify & Bridgeline to Offer New Prescriptive Marketing Dashboard

Bridgeline Digital, Inc., a cloud-primarily based totally advertising era software program provider, introduced that its prescriptive advertising dashboard, eCommerce360, is now to be had in the app save at the Shopify platform. Shopify has partnered with Bridgeline to energy analytics and prescribe new sales techniques for his or her base Read More

What is Marketing Technology and Martech?

MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000 times per month in the United States alone. But when it comes to MarTech and Marketing Technology, the terms can mean a lot. Let’s take a look at what MarTech Read More

7 Best Content Marketing Platforms For An Effective Strategy

“Content is everything.” That’s one interpretation of the adage that each website owner follows, at least. However, content distribution is a close second to the material itself in the dynamic world of content marketing. As competition intensifies, businesses must make investments in efficient content marketing by utilizing a variety Read More

How to Get Empathetic Marketing Right?

Empathy is the basis of an effective marketing strategy. But it’s not always cleverly conveyed. Almost immediately after the pandemic hit, marketers began an “unprecedented” wave, sending out one message after another to support frontline workers and rally together. However, two years later, this kind of mass messaging in Read More