7 Best Content Marketing Platforms For An Effective Strategy

“Content is everything.”

That’s one interpretation of the adage that each website owner follows, at least. However, content distribution is a close second to the material itself in the dynamic world of content marketing.

As competition intensifies, businesses must make investments in efficient content marketing by utilizing a variety of content marketing tools.

How brutal? This year, 47% of businesses intend to expand their content teams. Here are seven tools you should think about using to elevate your content.

1. Exploding Topics – Best For Trending Content

Since building Backlinko from scratch to millions of users every month, Brian Dean has been a dependable source for content marketing. He also founded Exploding Topics.

Since starting his website, Dean has focused on assisting others by providing information on emerging issues before they gain popularity.

Exploding Topics gathers data and applies a sophisticated algorithm to calculate the percentage growth of a user’s chosen topics. If you have access to this information, you may start creating content first to have an edge over rivals.

2. BuzzSumo – Best For Social Media Content

In 2013, BuzzSumo erupted into the scene.

Since then, this platform has expanded the services it offers and has grown into a force to be reckoned with among serious content marketers.

BuzzSumo provides content research, monitoring, and insights on influencers. Your content marketing efforts’ chances of going viral could increase dramatically if you choose the influencer option.

By going to the “top sharers” section, you may identify influencers who have shared content related to the topics you have written about and ask them to share your post in order to increase the audience for your work.

3. Outbrain – Best For Native Content

Outbrain was a pioneer in the use of native content and now dominates its rivals in terms of market share.

In more than 55 countries today, Outbrain offers 344 billion monthly content recommendations. Outbrain does not require a big financial outlay to get started.

You can start a campaign on the Outbrain network with a $20 campaign budget and a $0.03 CPC (cost per click) price point. Outbrain is a no-brainer, no pun intended when you take into account how quickly you can increase your content marketing reach and carefully retarget consumers once they have visited your site.

4. Patreon – Best For Content Membership

For content producers, Patreon offers a premium membership option. Patrons’ regular monthly contributions have given content producers a reliable opportunity to produce high-quality work while supporting themselves.

Since its launch in 2013, Patreon has become the platform of choice for content producers looking to build a strong following. Content producers work in a variety of fields, such as videography, podcasting, writing, painting, and music.

Patreon is the way to go if you’re a content producer looking to make a living without creating a blog.

5. Contently – Best For Content Scheduling

With Contently’s assistance, scheduling the dissemination of material is simple. It’s simple to schedule distribution timings and dates for content across several channels.

Using proprietary technology, a tool called Storybook creates a predictive model of the subjects that will have the biggest influence.

Contently also evaluates the voice and tone of the material and offers SEO advice. Access to the top creative network is one of Contently’s most effective services. In the beginning, screening writers can be a nuisance. You can use the premium network of authors that Contently has established. Many of these authors have written for well-known journals like The New Yorker, Wired, and The Financial Times.

6. Scoop. it – Best for Content Curation

Scoop. It is a cloud-based content management tool that searches the web and social media for information. From Scoop, more than 30 million web pages are crawled. it.

By using the WordPress interface to publish material straight to your site, you can swiftly expand your demands for curated content.

Utilizing curated content will highlight your unique sector experience, build audience trust, and provide additional value.

If you don’t incorporate handpicked material into your content marketing plan, you can be losing out.

To maximize your content marketing efforts, Hootsuite suggests a ratio of 40% developed content and 60% filtered content.

7. Uberflip – Best For Personalized Content

Uberflip gives content marketers a variety of alternatives, but one of its most advantageous aspects is the capacity to tailor material to specific consumers.

Because of this, content marketers use Uberflip to implement ABM (account-based marketing).

The content destination feature offers specialized layouts and individualized branding, allowing advertisers to engage consumers with bespoke messaging.

Content marketers must be careful to use customized messaging in light of the statistics surrounding customization.