The average person receives over 100 emails a day. And, with many of those coming from brands and marketers, it can be a colossal challenge to ensure that your message truly stands out. Boutique email marketing agency CodeCrew believes that considered, bespoke design (as opposed to relying on templates provided by Read More
How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact? Channels like connected TV, satellite radio, digital advertising, email, and social networks have made marketing Read More
G2, the world’s largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales Read More
Relying on marketing strategies you are familiar with can be reassuring and reliable. You are almost certain that your campaign will be successful and show the higher-ups its worth. However, customers are king when it comes to marketing. They are influenced by new marketing strategies and trends by their diminishing Read More
What Is Affiliate Marketing? In the context of advertising, affiliate marketing refers to the practice of paying outside publications to direct customers to a company’s goods and services. The commission payment encourages the affiliate third-party publishers to look for ways to advertise the business. Understanding Affiliate Marketing Affiliate marketing Read More
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced the ability to optimize Snapchat ad campaigns through its flagship MarinOne platform. The integration with Snapchat’s Marketing API gives advertisers better insights and helps them improve the performance of their Snapchat campaigns through Read More
Make short and long-term gains with these social media strategies designed for small businesses. This video will show you how to use HubSpot’s free social media templates to get the most out of your efforts to drive sales and build your brand while saving time and money.Read More
Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
Wish has launched a global marketing campaign following almost a year’s pause in major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor Read More
NinjaCat, the digital marketing performance management platform purpose-built for agencies, media companies, and multi-location brands, today announced the acquisition of Shape.io, a leading pay-per-click (PPC) budget management software suite. The integration of Shape.io’s budget monitoring and automation capabilities together with the addition of its leadership, engineering, and Read More
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