Paubox today announced an enhanced version of its HIPAA-compliant email marketing solution for healthcare providers. Called Paubox Marketing, the solution ensures that protected health information (PHI) contained in contact data is stored and transmitted securely, enabling healthcare providers to easily send personalized marketing emails that are HIPAA compliant. The new Read More
LinkedIn is one of the best places to target professionals with a granularity almost unheard of on any other digital platform. Setting up your campaigns is simple, but you may improve them by making a few small changes. Simple adjustments can have a significant impact, whether through improved targeting, organisation, Read More
Marketing campaigns can do the same for your business. Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, Read More
Talkable has partnered with Attentive, the leader in conversational commerce to deliver efficient referral marketing campaigns for eCommerce brands. Power users like TOMS, Eleven by Venus, Los Angeles Apparel, Everyday Yoga, Super73, and SwimOutlet have already launched integrated programs, and Talkable expects a wave of brands to follow. The integration Read More
Southeast Asia data-driven loyalty and e-commerce ecosystem Society Pass Incorporated (SoPa) announced on Monday the launch of the beta version of its universal, open-loop loyalty application, Society Pass, to earn and redeem loyalty points, Society Points, endeavoring to create permanent customer loyalty and replace cash discounting while generating additional revenues Read More
Artificial intelligence (AI) technologies are being used in marketing to make automated judgments based on data gathering, data analysis, and further observations of audience or economic trends that may have an impact on marketing activities. When speed is crucial in marketing campaigns, AI is frequently used. To ensure optimum efficiency, Read More
Today, Knak, the codeless email and landing page creation platform for enterprise marketers, releases its enhanced integration with Salesforce Pardot (now known as Salesforce Marketing Cloud Account Engagement Platform). The integration update makes Knak the only complete solution on the market that offers simple, drag-and-drop codeless campaign creation for email, Read More
When it comes to your small business, are you comfortable with taking risks? Have you ever experienced the thrill of successfully trying new marketing channels because your competition is? Maybe you’re enjoying the comfort of your current, reliable campaigns? You may feel overwhelmed by large business growth strategies, but Read More
PeopleScout has been named a two-time winner in the 2022 Vega Digital Awards, winning a Centauri award for its Talking Talent podcast and an Arcturus award for its digital recruitment marketing campaigns. The Vega Digital Awards received over 1,500 submissions this year from 24 countries around the world. As skills shortages persist and Read More
With just a few simple adjustments, any mobile marketer can avoid the pitfalls that negatively affect a mobile marketing strategy. Letting go of common mobile marketing assumptions is the first step to achieving noticeable and lasting growth strategies. If we take a step back and take a look at how Read More
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