Wish has launched a global marketing campaign following almost a year’s pause in major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor Read More
NinjaCat, the digital marketing performance management platform purpose-built for agencies, media companies, and multi-location brands, today announced the acquisition of Shape.io, a leading pay-per-click (PPC) budget management software suite. The integration of Shape.io’s budget monitoring and automation capabilities together with the addition of its leadership, engineering, and Read More
RoseRyan, a ZRG company that provides on-demand finance & accounting and marketing leadership and consulting services to a multitude of companies in Silicon Valley and beyond, unveiled its new Marketing Solutions Group today, as an additional way to help high-growth and maturing companies achieve their growth goals and address skills Read More
Ascensus – whose technology and expertise helps millions of people save for retirement, education, and healthcare -announced the launch of their “Get There” marketing and advertising campaign focused on enhancing brand awareness and driving preference and demand for Ascensus and Ascensus-supported products and services. The campaign takes an integrated marketing approach Read More
Paubox today announced an enhanced version of its HIPAA-compliant email marketing solution for healthcare providers. Called Paubox Marketing, the solution ensures that protected health information (PHI) contained in contact data is stored and transmitted securely, enabling healthcare providers to easily send personalized marketing emails that are HIPAA compliant. The new Read More
LinkedIn is one of the best places to target professionals with a granularity almost unheard of on any other digital platform. Setting up your campaigns is simple, but you may improve them by making a few small changes. Simple adjustments can have a significant impact, whether through improved targeting, organisation, Read More
Marketing campaigns can do the same for your business. Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, Read More
Talkable has partnered with Attentive, the leader in conversational commerce to deliver efficient referral marketing campaigns for eCommerce brands. Power users like TOMS, Eleven by Venus, Los Angeles Apparel, Everyday Yoga, Super73, and SwimOutlet have already launched integrated programs, and Talkable expects a wave of brands to follow. The integration Read More
Southeast Asia data-driven loyalty and e-commerce ecosystem Society Pass Incorporated (SoPa) announced on Monday the launch of the beta version of its universal, open-loop loyalty application, Society Pass, to earn and redeem loyalty points, Society Points, endeavoring to create permanent customer loyalty and replace cash discounting while generating additional revenues Read More
Artificial intelligence (AI) technologies are being used in marketing to make automated judgments based on data gathering, data analysis, and further observations of audience or economic trends that may have an impact on marketing activities. When speed is crucial in marketing campaigns, AI is frequently used. To ensure optimum efficiency, Read More
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