A marketing technology (martech) stack can help you create more targeted, streamlined, and effective marketing campaigns. In this video, Dan – who works with martech every day – shares what martech is, what tools you can get started with, and how to build your stack.Read More
Buyers don’t limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your solution is 6 months or more, shouldn’t you be in front of your prospects throughout the buyer’s journey? While it certainly makes sense Read More
Optimize marketing campaigns, improve digital strategies, and personalize audiences that grow your business with AWS Data Exchange. Gain valuable insights and construct predictive models to anticipate customer needs and preferences using AWS Data Exchange’s catalog of marketing database products. Use a wide variety of AWS analytics and machine learning Read More
Whether you’re running a small business or working as an independent contractor, you’ll want to find ways of putting yourself out there in a positive way to let people know about what you have to offer. A solid marketing campaign can make a world of difference when it Read More
Social media has become an integral part of our lives. From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends, share their thoughts, find inspiration, and stay updated with current events. It wasn’t too long ago that social media was Read More
Are you not seeing the results you want from your email marketing campaigns? Do you repeatedly have low open rates for your emails? This video is a great fit for beginners just getting started and intermediate marketers tired of sending emails that don’t get opened, don’t get clicked Read More
Google says this new ad format, Performance Max Campaigns, will help you drive better results across all of your ad channels. How to Start with Performance Max Campaigns: This new product offers campaigns that will become part of the next generation in shopping. These Performance Max Campaigns outperform other campaigns, Read More
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