Tags : marketing campaigns

Common Mobile Marketing Mistakes and How to Fix Them

With just a few simple adjustments, any mobile marketer can avoid the pitfalls that negatively affect a mobile marketing strategy. Letting go of common mobile marketing assumptions is the first step to achieving noticeable and lasting growth strategies. If we take a step back and take a look at how Read More

How to Choose Social Media Platforms for Your Marketing Strategy

Every month, almost 1 billion people utilise more than six different social networking networks. With so many alternatives, you may be unsure how to choose social media sites that can help you achieve your marketing goals. When it comes to social media marketing, the most important step is determining which platform Read More

Role of big data in digital marketing

Marketing is a method of contacting clients and informing them about your product or service. It can persuade them that your product is superior to your competitors and that they should buy it without hesitation. Running a business without marketing isn’t running a business; it’s not running your Read More

Whirlpool Corp. launches WoW Studios – a new marketing organization designed to infuse magic into the home appliance consumer journey

Whirlpool Corp. today launched a new brand experience organization designed to transform the home appliance end-to-end consumer journey into immersive consumer experiences. It will inspire audiences through an iconic portfolio of brands and world-class product offerings. Located in the heart of Chicago at the iconic Reid Murdoch building, the World Read More

Accor launches million-dollar marketing campaign to promote ALL.com

Accor has launched a Pacific-wide ALL – Accor Live Limitless marketing campaign to promote ALL.com as the all-encompassing digital destination for the best travel experiences, with incredible loyalty benefits. The million-dollar brand campaign leads with some of Accor’s preeminent brands such as Sofitel, Pullman, Novotel, Mercure, Mantra, and ibis; Read More

Australia’s first Digital Out-of-Home advertising e-learning platform launched by JCDecaux

Leading Out-of-Home media company JCDecaux today announced the official launch of the e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising. Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 Read More

How to Create a Successful Email Marketing Campaign

Email is a unique marketing channel that includes nearly every age demographic. But how do you make sure that your email marketing campaign is effectively reaching your audience? In this video, we’ll walk you through how to create a successful email marketing campaign while avoiding common pitfalls along the Read More