How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact? Channels like connected TV, satellite radio, digital advertising, email, and social networks have made marketing Read More
mParticle, a leader in customer data infrastructure, today announced it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily build and deploy models across the mParticle partner ecosystem with 300+ API integrations to improve decision making, segmentation, and personalization. Benefits of the combined Read More
Small and Micro businesses are always looking for new ways to promote their businesses to attract clients. However, these businesses present unique marketing challenges. During this workshop, we will: Explore the benefits of marketing for mini and micro businesses Explain how to create a marketing plan for a mini or Read More
PerformLine, the only omni-channel marketing compliance platform, announced today that it has completed its acquisition of LashBack, the leading provider of email compliance monitoring. With the acquisition, the two companies will join forces to provide clients with the most comprehensive discovery and compliance monitoring solutions available across all sales and Read More
When it comes to your small business, are you comfortable with taking risks? Have you ever experienced the thrill of successfully trying new marketing channels because your competition is? Maybe you’re enjoying the comfort of your current, reliable campaigns? You may feel overwhelmed by large business growth strategies, but Read More
Marketing is an art. Modern marketing, of course, includes scientific components. Data and analytics are important. Technical instruments are widely used. People must, however, develop strategies, implement tactics, and select the tools with which to do so in the end. This, along with the fact that customer mood is constantly Read More
Email is a unique marketing channel that includes nearly every age demographic. But how do you make sure that your email marketing campaign is effectively reaching your audience? In this video, we’ll walk you through how to create a successful email marketing campaign while avoiding common pitfalls along the Read More
Google Analytics is an invaluable tool that could enhance your marketing efforts. This is by helping you better understand your website. It can help you know who your audience is and their actions on your site. Besides these, the tool could assist you in identifying the content that appeals more Read More
Please join us at the Courtyard Dallas DFW Airport North/Grapevine on June 06 – 07, 2022! This event will send you home with actionable strategies for making more money and spending less, straight from some of the channel’s leading MSPs and resellers. You can’t afford to miss it! Read moreRead More
Channel partnerships can help software companies scale and accelerate growth, opening otherwise difficult to reach markets. However, building a successful channel go-to-market model can be a complex task – especially when transitioning from a direct sales organization. Simon-Kucher has partnered with some of the world’s fastest-growing software companies to leverage Read More
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