Channel Partnerships How and when to leverage indirect selling to scale your software business

Channel partnerships can help software companies scale and accelerate growth, opening otherwise difficult to reach markets. However, building a successful channel go-to-market model can be a complex task – especially when transitioning from a direct sales organization.

Simon-Kucher has partnered with some of the world’s fastest-growing software companies to leverage channels to drive growth. In this webinar, we will explore best practices on how to determine when to use a channel and how to choose the right channel partners to work with.

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