The pandemic dramatically accelerated digital buying behaviors, and as a result, customers’ habits continue to change. In an effort to meet evolving customer behaviors and achieve organizational revenue goals, manufacturing marketing leaders are increasing investments in digital marketing channels and digital commerce. Read MoreRead More
Not to get meta, but when it comes to Meta, should brands stick solely to working with the visual product influencers that are readily available on Instagram, rather than exploring a campaign on Facebook? Of course, the famous short answer – embraced by experienced marketers of all marketing channels – is it Read More
Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” Read More
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