Acquia today announced that its Drupal Cloud and Acquia DAM (formerly Widen CollectiveⓇ) solutions have been named as market Leaders by G2, the world’s largest software marketplace, in its Fall GridⓇ Reports. This recognition is based on responses from real users to questions about digital experience platforms (DXPs), digital Read More
Tags : Marketing Strategy
At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a promoted tweet by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse. Advertisers Read More
Today, Crux announced it has been recognized as a leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the best solutions Read More
Brand awareness is the #1 objective brands achieve with content marketing, according to a yearly survey done by the Content Marketing Institute. Building credibility, trust, and teaching their audience come next. All brands must perform content marketing, which combines many marketing strategies like blogs, email marketing, social media marketing, and more. Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, and Talkwalker, leading consumer intelligence and deep listening company, today announced their partnership to provide brands with world-class social media management, intelligence, and deep listening experience. The strategic relationship will equip brands with the tools they need – from insights Read More
Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for Read More
Meta CEO Mark Zuckerberg on Tuesday said WhatsApp is set to partner with Salesforce globally so that Salesforce’ customers can now benefit from WhatsApp’s business offering by setting up their businesses on the WhatsApp Business App through WhatsApp’s Cloud API. “More and more people prefer to communicate with Read More
Sendinblue, the leading all-in-one digital marketing platform for small to medium-sized businesses, today announced its acquisition of Yodel.io, a cloud-based business phone solution. This marks Sendinblue’s fifth acquisition in the past 12 months and highlights the company’s commitment to providing affordable and accessible end-to-end marketing and sales solutions Read More
XLMedia PLC the global digital performance publisher, today unveils a brand refresh to build a new look that matches XLMedia’s culture and expanded presence in North America. Over the last three years, the company has seen tremendous growth from its United States sports vertical now accounting for 68% of the Read More
EX.CO – The Experience Company, the world’s leading content experience platform powering billions of personalized interactions around the web, today announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% more revenue per site as a result of its partnership Read More