Tags : Marketing Strategy

Twitter Ads Suspended By Top Brands Because Of Child Exploitation

At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a promoted tweet by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse. Advertisers Read More

Crux Recognized as a Leader in Snowflake’s Modern Marketing Data Stack

Today, Crux announced it has been recognized as a leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the best solutions Read More

How to use content marketing to increase brand awareness

Brand awareness is the #1 objective brands achieve with content marketing, according to a yearly survey done by the Content Marketing Institute. Building credibility, trust, and teaching their audience come next. All brands must perform content marketing, which combines many marketing strategies like blogs, email marketing, social media marketing, and more. Read More

Market leaders, Khoros and Talkwalker, partner to deliver seamless social media management and listening

Khoros, an award-winning leader in digital-first customer engagement software and services, and Talkwalker, leading consumer intelligence and deep listening company, today announced their partnership to provide brands with world-class social media management, intelligence, and deep listening experience. The strategic relationship will equip brands with the tools they need – from insights Read More

Mark Zuckerberg announces new partnership with Salesforce

Meta CEO Mark Zuckerberg on Tuesday said WhatsApp is set to partner with Salesforce globally so that Salesforce’ customers can now benefit from WhatsApp’s business offering by setting up their businesses on the WhatsApp Business App through WhatsApp’s Cloud API. “More and more people prefer to communicate with Read More

Sendinblue Acquires Yodel.io To Give Small Businesses An Affordable, Cloud-Based Phone Support Solution

Sendinblue, the leading all-in-one digital marketing platform for small to medium-sized businesses, today announced its acquisition of Yodel.io, a cloud-based business phone solution. This marks Sendinblue’s fifth acquisition in the past 12 months and highlights the company’s commitment to providing affordable and accessible end-to-end marketing and sales solutions Read More

XLMedia Unveils Brand Refresh

XLMedia PLC the global digital performance publisher, today unveils a brand refresh to build a new look that matches XLMedia’s culture and expanded presence in North America. Over the last three years, the company has seen tremendous growth from its United States sports vertical now accounting for 68% of the Read More