According to the leading digital marketing agency Melbourne-wide, Zib Digital, digital marketing is more important than ever, but as it is an ever-evolving landscape, businesses need to keep up and adapt their strategies to continue to reach their audience. An integrated approach across multiple touchpoints will enable a brand to Read More
WPP today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency in Australia. Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, Read More
DirectIQ, a technology company, has recently launched an email marketing software that enables businesses to launch effective email campaigns by automating the process and integrating the platform with numerous popular websites. The software offers multiple beneficial features including a dashboard with a clear and user-friendly interface that shows detailed information Read More
Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization, and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising’s managed affiliate campaign strategies and positions Rakuten Advertising to introduce a Read More
Artificial intelligence (AI) technologies are being used in marketing to make automated judgments based on data gathering, data analysis, and further observations of audience or economic trends that may have an impact on marketing activities. When speed is crucial in marketing campaigns, AI is frequently used. To ensure optimum efficiency, Read More
The Drift team has been all-in on podcasts from Day 1. Because when it comes to cornerstone content, it doesn’t get much better than having your in-house subject matter experts behind the mic for an hour or two each week. And then taking what you get from each episode and Read More
Zima Media is reinventing the modern-day marketing company to bring an innovative, fresh approach to marketing. Based in Illinois, Zima Media has worked with over 3,000 clients in 80 countries. Zima Media goes above and beyond to provide targeted, customized services for customers, offering a range of options to suit all clients. Read More
Do you run an internet business that is having trouble marketing itself and building brand awareness? Do you want to learn how to boost your digital marketing approach right away? In today’s world, digital marketing is both a must and a must-have for any company. Digital marketing encompasses a Read More
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of high-value accounts. Let’s discuss the relationship between account-based marketing and inbound marketing before we examine the extra advantages of this strategy and the specific strategies you can use in Read More
Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll Read More
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