Acoustic Marketing Cloud today announced the release of Multichannel Composer, enabling brands to close the digital experience gap by empowering marketing teams of any size to easily orchestrate hyper-personalized campaigns to engage consumers at the moment. With an intuitive, drag-and-drop interface, Multichannel Composer enables high-quality messages to be created for Read More
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of high-value accounts. Let’s discuss the relationship between account-based marketing and inbound marketing before we examine the extra advantages of this strategy and the specific strategies you can use in Read More
We invest in people because technology can’t run itself. Don’t miss this opportunity to discover, learn, and connect with other people passionate about Marketing Operations (MOPs) and martech! MOPsCON is created by MOPs professionals for MOPs professionals. This is not just a fluffy event with buzzwords – we are Read More
Lazy marketers tend to be amazing. I have over 700 people working at my ad agency NP Digital. Within the next 12 months, I’ll probably hire another 300 plus employees. Over the years, I’ve hired over 2000 people. That’s a lot of people, and I’ve learned that some of the Read More
Vericast today announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world’s fastest-growing video platform. Following a year of nearly 40% growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant Read More
Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as Read More
AMP Agency, a full-service digital marketing agency, has acquired Genome, an award-winning digital innovation, transformation, and product development company. The addition of the Genome will further AMP Agency’s strategy to advance technology-enabled innovation and grow internationally. Genome CEO Matt Fitz-Henry will serve as senior vice president of technology for Read More
Smart Source is pleased to announce its acquisition of Suncoast Marketing, Inc. (“Suncoast”) in Fort Lauderdale, Florida. Suncoast was founded in 1977 and is ranked as the #1 distributor in Florida and top 35 in the U.S. Suncoast has established this position by consistently “Delivering Bright Ideas” through a focus on superior Read More
Ever heard of push or pull marketing? How about inbound and outbound marketing? Here’s a quick rundown of the difference and what tasks relate to each. In this video, Sarah shares insights about the key difference of these two types of marketing strategies and some quick examples.Read More
Learn what event marketing is and how to use our free event marketing template to plan and manage promotion timelines for your next big eventRead More
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