Tags : marketing technology

Lazy Marketers Tend to be Amazing

Lazy marketers tend to be amazing. I have over 700 people working at my ad agency NP Digital. Within the next 12 months, I’ll probably hire another 300 plus employees. Over the years, I’ve hired over 2000 people. That’s a lot of people, and I’ve learned that some of the Read More

Vericast Expands Technologically Advanced Influencer Marketing Solution

Vericast today announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world’s fastest-growing video platform. Following a year of nearly 40% growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant Read More

Lessons Learned – How Media Leaders are Navigating Data, Identity, and Measurement

Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as Read More

AMP Agency Acquires Genome, Award-Winning Digital Agency

AMP Agency, a full-service digital marketing agency, has acquired Genome, an award-winning digital innovation, transformation, and product development company. The addition of the Genome will further AMP Agency’s strategy to advance technology-enabled innovation and grow internationally. Genome CEO Matt Fitz-Henry will serve as senior vice president of technology for Read More

Smart Source, Announces Acquisition of Suncoast Marketing, Inc.

Smart Source is pleased to announce its acquisition of Suncoast Marketing, Inc. (“Suncoast”) in Fort Lauderdale, Florida. Suncoast was founded in 1977 and is ranked as the #1 distributor in Florida and top 35 in the U.S. Suncoast has established this position by consistently “Delivering Bright Ideas” through a focus on superior Read More

Which Marketing Strategy is Most Effective?

Ever heard of push or pull marketing? How about inbound and outbound marketing? Here’s a quick rundown of the difference and what tasks relate to each. In this video, Sarah shares insights about the key difference of these two types of marketing strategies and some quick examples.Read More

Product Marketing Summit

In 2022, Product Marketing Summit will assemble the largest gathering of product marketers from the world’s largest companies and most exciting startups in Toronto to share Product Marketing success stories, experiences, and challenges of those positioned at the intersection of product, marketing & sales. Read MoreRead More

Introduction to Simple Marketing

This webinar gives an introduction to the Really Simple Systems integrated Simple Marketing tool, showing you how to create, send and manage email campaigns. The webinar will last approximately 30 minutes including an interactive Q&A session. We’ll demonstrate how to create email campaigns using the Campaign Wizard, design Read More

Introduction to Advanced Marketing

This interactive webinar gives an introduction to the Really Simple Systems Advanced Marketing tool and explains how it differs from the Simple Marketing tool. The webinar will last approximately 45 minutes including a Q&A session. We’ll explain how you can use it to manage all your marketing campaigns, Read More