Are you struggling to create a marketing budget for your business? It’s time to struggle no more. In this video, Sarah shares a straightforward method to creating a simple marketing budget for your business that doesn’t break your brain.Read More
A marketing technology (martech) stack can help you create more targeted, streamlined, and effective marketing campaigns. In this video, Dan – who works with martech every day – shares what martech is, what tools you can get started with, and how to build your stack.Read More
Buyers don’t limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your solution is 6 months or more, shouldn’t you be in front of your prospects throughout the buyer’s journey? While it certainly makes sense Read More
In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More
In our early marketing discussions with financial advisors, the idea of lead generation usually comes up in the first two meetings. And rightfully so, the entire goal of marketing is to create more buzz around your business, leading to new business.Read More
To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives will share their career journey. These executives are part of an informal group called 108 Asian Marketers and More, which is an industry resource group. This is an opportunity to hear the stories of how Read More
The relationships you form with your customers are built on a series of moments. Marketing Cloud Customer Data Platform lets you collect and unify all your customer data so you can humanize every moment, all with the trust and consent of your customers.Read More
Lead scoring can be a huge asset to sales and marketing teams that need to constantly prioritize their lead prospects and organize their outreach efforts. In this video, Shanley shows off exactly how lead scoring works inside Dynamics 365 Marketing.Read More
In this webinar, we’ll unpack how to set up the best data collection infrastructure for the age of privacy; share how Lifecycle Marketing allows for a comprehensive strategy across all screens; and how integrating data can scale the lifetime value, retention, and acquisition of your customers. Read MoreRead More
Channel partnerships can help software companies scale and accelerate growth, opening otherwise difficult to reach markets. However, building a successful channel go-to-market model can be a complex task – especially when transitioning from a direct sales organization. Simon-Kucher has partnered with some of the world’s fastest-growing software companies to leverage Read More
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