Join us at 10 Union Street in London and online for PMW’s Performance Marketing UK Conference, where you’ll hear directly from leading British brands shaping the future of performance marketing, understand what tools are helping them excel in e-commerce, and develop your own set of best practices to drive Read More
Two-way API integration adds seamless workflows across both systems for a complete CRM, sales pipeline, and policy management experience for P&C agencies. InsuredMine and HawkSoft are pleased to announce the release of two-way API integration between their platforms. Texas-based InsuredMine first collaborated with HawkSoft on API integration in 2021 Read More
Marketing technology has become increasingly popular over the last few years. It has become a great way to run your business and make marketing efforts more efficient and less time-consuming for you and your team. In this video, you will learn what MarTech is, its key benefits, and some tools Read More
Are you struggling to create a marketing budget for your business? It’s time to struggle no more. In this video, Sarah shares a straightforward method to creating a simple marketing budget for your business that doesn’t break your brain.Read More
A marketing technology (martech) stack can help you create more targeted, streamlined, and effective marketing campaigns. In this video, Dan – who works with martech every day – shares what martech is, what tools you can get started with, and how to build your stack.Read More
Buyers don’t limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your solution is 6 months or more, shouldn’t you be in front of your prospects throughout the buyer’s journey? While it certainly makes sense Read More
In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More
In our early marketing discussions with financial advisors, the idea of lead generation usually comes up in the first two meetings. And rightfully so, the entire goal of marketing is to create more buzz around your business, leading to new business.Read More
To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives will share their career journey. These executives are part of an informal group called 108 Asian Marketers and More, which is an industry resource group. This is an opportunity to hear the stories of how Read More
The relationships you form with your customers are built on a series of moments. Marketing Cloud Customer Data Platform lets you collect and unify all your customer data so you can humanize every moment, all with the trust and consent of your customers.Read More
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