Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior, are proud to announce their strategic partnership and the launch of new In-Market Audiences. The audiences benefit from two unique and differentiated datasets to power the next generation of data-driven, Read More
Predactiv, a leader in advanced data and technology solutions, and Affinity Solutions, the leading consumer purchase insights company, today announced a transformative partnership designed to set a new standard in audience targeting and data monetization by integrating the largest deterministic consumer purchase dataset with the most powerful AI-driven data management Read More
Today, Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer Read More
Inuvo, Inc. a leading provider of intelligent advertising technology, today announced the launch of the IntentKey Platform, an advanced AI agent specifically designed for audience modeling using Inuvo’s proprietary IntentKey AI. Designed to address the challenges of modern advertising including signal loss, privacy regulations, and the growing need for Read More
Appier the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier’s Read More
In today’s digital landscape, marketing and creative professions are undergoing a remarkable transformation driven by artificial intelligence. AI is revolutionizing these fields by automating repetitive tasks, enabling hyper-personalized marketing campaigns, and enhancing creative processes. As AI technologies advance, they are not only improving efficiency but also unlocking new creative Read More
Over the course of two days and across three stages, we’ve curated an immersive experience to delve into the latest trends in MarTech, catering to both B2C and B2B verticals. Our thematic tracks encompass customer experience, data, analytics & insights, sales enablement, and demand generation. Join us Read More
Dentsu, in partnership with Adobe, today announced Adobe GenStudio dentsu+, an innovative, generative AI-powered, integrated marketing ecosystem for brands. The culmination of a decade-long relationship, Adobe GenStudio dentsu+ combines Adobe’s new, leading Content Supply Chain solution suite, GenStudio, with the power of dentsu’s proprietary integrated services, technology and Read More
The future of B2B marketing is ready to take shape, and we’re laying down the foundation for a brand-new era at B2B Marketing Exchange West. This year’s theme, “Building Bridges, Breaking Barriers,” centers on creating innovative strategies and overcoming today’s biggest marketing challenges, from budget Read More
VerifiedEmail, a leading innovator in email verification technology, is excited to announce the launch of its new email verification and list-cleaning service, designed to address one of the most persistent challenges for businesses: email deliverability. Developed in 2024, VerifiedEmail is the fastest, most accurate real-time email verification and bulk email list Read More
© 2023, The Martech.info . All rights reserved