Tags : marketing technology

Roku Surpasses 70 Million Active Accounts Globally

Roku, Inc. announced that the number of active accounts worldwide has now exceeded 70 million. The number of active accounts in Q4 2021 was 60.1 million. Globally, streaming hours were 23.9 billion in the fourth quarter and 87.4 billion for the whole of 2022, up 19% year-over-year. Roku remains the #1 TV streaming platform in […]Read More

Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering this question is the same as when someone asks: Do you have a Digital Marketing Strategy? Both will receive explicit consent. But you’d be surprised how many people overlook Instagram for their brand and miss out on one of the Read More

VideoAmp and Warner Bros. Discovery Announce Audience Measurement Agreement

VideoAmp has announced that it has reached an agreement with Warner Bros. Explore to measure multi-screen campaigns across the global media and entertainment company’s iconic portfolio of premium sports, news, lifestyle and entertainment brands. After completing the test and first learning about alternative video ad performance metrics, Warner Bros. Read More

Digital Marketing Europe 2023

Digital Marketing Europe 2023 is the premier online conference for professionals looking to stay ahead of the curve in the fast-paced world of digital marketing. Over the course of two days, this event will bring together over 5000 attendees from more than 30 countries to hear from 40+ top industry speakers. With a focus Read More

6 E-mail advertising and marketing layout practices to observe in 2023

Email advertising is one of the best methods to generate leads and hook up with your audience. Did you understand that around 333.2 billion emails had been despatched every day in 2022? [1] There is an excessive risk that your inbox is swamped with emails despatched with the aid of using extraordinary groups Read More

Reputation Joins the Hubspot App Marketplace

Reputation, the world leader in reputation experience management, has announced that it is now listed on the HubSpot App Marketplace. App Partners are independent software vendors that have built integrations with HubSpot and have been accepted into the App Market. “Having Reputation’s sentiment data and analysis seamlessly integrated is Read More

The 5 Best Social Media Platforms for Business

There are many benefits to using social media to promote yourself and your business. By using social platforms, you can build your brand, reach new customers and clients, and track your marketing efforts. You can even communicate with your customers directly. Let’s take a look at some good social Read More

TripleLift Integrates iSpot as a Preferred CTV Measurement Partner

TripleLift, the ad technology company that is reinventing ad placement, has announced that it has selected iSpot.tv, a real-time TV ad measurement company, as the preferred independent measurement company for advertising delivery on Connected TV (CTV). This partnership provides a turnkey audience measurement solution for advertisers and video publishers. Read More