Tags : marketing technology

VideoAmp and Warner Bros. Discovery Announce Audience Measurement Agreement

VideoAmp has announced that it has reached an agreement with Warner Bros. Explore to measure multi-screen campaigns across the global media and entertainment company’s iconic portfolio of premium sports, news, lifestyle and entertainment brands. After completing the test and first learning about alternative video ad performance metrics, Warner Bros. Read More

Digital Marketing Europe 2023

Digital Marketing Europe 2023 is the premier online conference for professionals looking to stay ahead of the curve in the fast-paced world of digital marketing. Over the course of two days, this event will bring together over 5000 attendees from more than 30 countries to hear from 40+ top industry speakers. With a focus Read More

6 E-mail advertising and marketing layout practices to observe in 2023

Email advertising is one of the best methods to generate leads and hook up with your audience. Did you understand that around 333.2 billion emails had been despatched every day in 2022? [1] There is an excessive risk that your inbox is swamped with emails despatched with the aid of using extraordinary groups Read More

Reputation Joins the Hubspot App Marketplace

Reputation, the world leader in reputation experience management, has announced that it is now listed on the HubSpot App Marketplace. App Partners are independent software vendors that have built integrations with HubSpot and have been accepted into the App Market. “Having Reputation’s sentiment data and analysis seamlessly integrated is Read More

The 5 Best Social Media Platforms for Business

There are many benefits to using social media to promote yourself and your business. By using social platforms, you can build your brand, reach new customers and clients, and track your marketing efforts. You can even communicate with your customers directly. Let’s take a look at some good social Read More

TripleLift Integrates iSpot as a Preferred CTV Measurement Partner

TripleLift, the ad technology company that is reinventing ad placement, has announced that it has selected iSpot.tv, a real-time TV ad measurement company, as the preferred independent measurement company for advertising delivery on Connected TV (CTV). This partnership provides a turnkey audience measurement solution for advertisers and video publishers. Read More

Bridging the Marketing Language Gap With Revenue Marketing

The misalignment between marketing, sales, and customer success teams has created a growing barrier to how marketers and executives can differentiate the return on their marketing investment. According to Statista, the global marketing technology market is worth $345 billion. Despite this and the endless human resources that have been invested in Read More

Twitter bans, then unbans account tracking Elon Musk’s jet

Hours after Twitter suspended Elon Musk’s private jet movement tracking account, the company reversed its decision and brought it back online. Florida-based Sweeney created an automated elonjet account in June 2020 and has since amassed over half a million followers. Using publicly available data, it automatically posts a tweet every Read More

6 Content Marketing Strategies That Drive ROI For Real Estate Brokers

What will really drive traffic and engagement with your website and business is content that is useful to your target audience. Pair high-quality content with strategic content sharing and distribution, and you’ll quickly convert leads into paying customers. This is the essence of a good content marketing strategy. But Read More